Brands
Senco strikes gold with sparkling new store in Hazaribagh
MUMBAI- Hazaribagh is glittering a little brighter this week and it’s not just the winter sun. Senco Gold & Diamonds, one of India’s biggest names in fine jewellery, has opened its first-ever store in Hazaribagh, marking its expanding footprint across Jharkhand, where it now operates eight stores.
The new showroom, located on PTC Road near PTC Ground, Matwari, spans an impressive 5,500 sq. ft., and brings with it Senco’s trademark blend of traditional craftsmanship and contemporary design flair. Inside, customers will find everything from bridal finery to everyday adornments, with the brand’s hallmark collections Shagun, Aham, Everlite and 9kt taking centre stage.
What Senco has attempted with the Hazaribagh store is more than just retail expansion; it’s cultural curating. “Each region in India holds a distinct charm, and we try to capture that essence in the jewellery pieces we create inspired by the traditions and people of that area,” said Senco Gold & Diamonds director Joita Sen adding that the brand is delighted to bring its design legacy to the city.
The new outlet operates under Senco’s FOCO model (Franchise Owned, Company Operated) and is owned by Jagriti Sen and Samrat Chaudhuri, a partnership that aims to ensure the brand’s high standards remain uncompromised.
“We are very excited to share the unique Senco in-store experience with locals here,” said Chaudhuri, noting that the store aims to become part of the region’s jewellery traditions and family celebrations.
Senco Gold & Diamonds currently boasts over 192 stores across India, steadily strengthening its presence both domestically and internationally. The Hazaribagh launch is another glittering link in a chain that continues to shine brighter with every new region it steps into.
With its sweeping design catalogues, carefully curated collections, and a legacy trusted for generations, Senco’s arrival is set to make Hazaribagh sparkle, one handcrafted piece at a time.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
