MAM
Adani’s new airport film takes flight with heart
MUMBAI: If travel broadens the mind, Adani’s latest film does its best to warm the heart along the way. The Group has released “Aapke Safar Ke Humsafar”, a tender new addition to its Hum Karke Dikhate Hain series, proving that even the busiest airport can be a place where humanity quietly shines.
Unveiled in Ahmedabad, the narrative-driven film shifts the focus from grand numbers to small, meaningful moments, spotlighting the human touch that shapes every Adani Airport experience. It reinforces the Group’s belief that great infrastructure is not just about scale but about how people feel while passing through it.
Adani Group head of corporate branding Ajay Kakar, said the film reflects the company’s aspiration to make every traveller’s experience “magical and memorable”, adding that the spirit of Hum Karke Dikhate Hain continues to guide all brand stories.
The film has been conceptualised by Ogilvy India. CCOs Kainaz Karmakar and Harshad Rajadhyaksha noted that the series celebrates how the Adani Group is improving lives across India, and they expressed gratitude to the late Piyush Pandey, who personally guided this project with his trademark warmth. His passing in October 2025 lends this release a special emotional weight.
Directed by National Film Award winner Shoojit Sircar, the story follows an elderly couple embarking on their first international trip. Lost in the bustle of the terminal and anxious after misplacing a handwritten note of instructions, they find comfort when an Adani Airport associate steps in to guide them. From wheelchair support to a seamless route through duty free and the lounge, the film captures the reassuring presence of staff who become companions rather than mere facilitators.
The story ends on a heartfelt moment of gratitude, echoing its signature message, “We do not just run world-class airports… we become companions on your journey.”
With its gentle storytelling and emotional resonance, “Aapke Safar Ke Humsafar” continues the brand’s journey of celebrating care, connection and the quiet kindness that turns travel into something memorable.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
