Hindi
SRK Film Fest extended after fan frenzy
MUMBAI: You know a superstar still rules the screen when a festival meant to last two weeks starts behaving like a blockbuster refusing to leave theatres. That is exactly what happened when PVR INOX rolled out its Shah Rukh Khan Film Festival and fans turned it into a full scale celebration of cinema, nostalgia and collective joy.
Launched on 31 October, the festival brought back some of SRK’s most beloved titles including Om Shanti Om, Devdas, Dil Se, Main Hoon Na, Chennai Express, Jawan and Kabhi Haan Kabhi Na. What followed was a nationwide burst of excitement. Full houses, standing ovations and aisles packed with fans dancing, singing and recreating iconic scenes turned screenings into cultural events of their own.
The response was so overwhelming that PVR INOX extended the festival beyond 14 November. From cosplay tributes to viral reels, every show sparked fresh waves of fan celebration. Social media only amplified the frenzy as videos of cheering crowds and teary eyed fans spread across platforms and transformed each screening into national news.
The festival is part of PVR INOX’s continuing effort to bring landmark films back to the big screen and introduce classics to a new generation. So far, more than 3500 shows have been hosted across multiple cities, with titles like Om Shanti Om, Devdas, Dil Se, Main Hoon Na and Chennai Express now running longer due to public demand.
The lineup offered something for every mood. Chennai Express delivered its trademark humour and high energy action, while Devdas returned with its lavish tragedy. Dil Se drew viewers back into its haunting romance, Jawan showcased SRK at his action packed best, Kabhi Haan Kabhi Na reminded audiences of his most endearing early performance, and Main Hoon Na and Om Shanti Om brought back the full scale masala spectacle that only Hindi cinema can deliver.
Booking details and theatre listings are available on the official PVR INOX app and website, for anyone ready to join the celebration that clearly has no intention of slowing down.
Hindi
Rajesh Ramaswamy exits The Script Room to focus on filmmaking journey
Ad filmmaker steps away from own venture to pursue direction and storytelling
MUMBAI: In a move that has caught the attention of the advertising and creative community, Rajesh Ramaswamy has announced his exit from The Script Room, the company he co-founded, marking the end of a seven-year stint at the helm.
The decision, which came into effect earlier this month, signals a shift in focus for Ramaswamy, who is now looking to immerse himself fully in filmmaking and direction as an independent creative.
Known for blending sharp advertising insight with storytelling craft, Ramaswamy has been instrumental in shaping The Script Room into a creative hub that delivered campaigns, branded content, and original storytelling formats. Over the years, the company collaborated with agencies, directors, and a wide network of writers, while also experimenting with formats such as short films and web series.
Sharing his thoughts on the transition, Ramaswamy indicated that the move is driven by a desire to focus and explore stories he has been developing over time. While he acknowledged the unconventional nature of stepping away from one’s own venture, he also framed it as a necessary leap toward clarity and creative pursuit.
Importantly, The Script Room will continue its operations with its current team and leadership, with Ramaswamy expressing confidence in the group that helped build the company’s identity. The studio, he noted, remains well-positioned to evolve further with fresh talent and ideas.
His exit also reflects a wider industry trend, where experienced advertising professionals are increasingly transitioning into independent filmmaking, tapping into the growing opportunities across digital and long-form content platforms.
As Ramaswamy steps into this new phase, the move underscores a familiar creative instinct, sometimes, the boldest ideas begin with a clean break.
