MAM
Ogilvy names Lyndsey Corona US CEO in a bid to sharpen growth
NEW YORK: Ogilvy has tapped Lyndsey Corona as chief executive officer for the United States, putting a seasoned growth driver in charge of its offices across New York, Chicago, Washington DC and California. She will oversee advertising, PR, social and influence, customer experience and consulting, while steering talent, client value and market expansion. Corona steps into the role on January 1 and will report to Laurent Ezekiel, global CEO of The Ogilvy Group. She will also serve as executive sponsor for the agency’s Verizon business.
Ezekiel said Lyndsey has an instinct for connecting with clients, absorbing the complexity of their challenges and mobilising multidisciplinary teams to produce ideas that push businesses forward. He described her as entrepreneurial, versatile and primed to deliver both client impact and agency growth.
Corona said the strength of Ogilvy lies in the integration of all creative disciplines under one roof, powered by top-tier talent. She added that she is eager to partner with Ezekiel and the US leadership to unlock the next phase of the agency’s journey.
Corona brings more than 20 years of experience across global networks, holding companies and startups. She joined WPP in January as global growth lead for the Verizon account. Before that she was president and partner at independent agency Slap Global, where she landed AOR wins with SeatGeek, Petco and Eastern Mountain Sports and doubled revenue year on year. Her leadership helped Slap secure Effies Global Independent Agency of the Year and Ad Age Small Agency of the Year for two consecutive years.
She previously served as chief growth officer at McCann North America, where she also helped launch McCann Entertainment. Her earlier career included senior roles at TBWA New York, where she led business development and global work for Pernod Ricard and McDonald’s, and supported wins across brands including Kahlua, Planters and GlaxoSmithKline. Corona has also helped relaunch several agency brands such as Forsman and Bodenfors US, The and Partnership North America and 215 McCann San Francisco. Over the years she has advised marquee brands including McDonald’s, Microsoft, General Mills, Pernod Ricard and Puma.
Her mandate is clear: lift the agency’s momentum, sharpen its creative-commercial engine and push Ogilvy’s US business into a faster lane.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
