Brands
Find X9 Series finds its shine as Oppo turns moments into stories
MUMBAI: Some phones chase perfection Oppo’s new Find X9 Series chases the moment. With its latest brand campaign, ‘Make Your Moment’, Oppo India has rolled out a creator-first manifesto for a generation that values truth over trends and emotion over edits. The Find X9 and Find X9 Pro, launched alongside the campaign, aim to turn everyday slices of life into vivid stories powered by one of the most advanced imaging systems the brand has ever built.
The brand film is a warm, wandering ode to ordinary magic. It pauses where most of us don’t: a quiet stare-down between a guard dog and an office-goer during the morning rush; the exact breath when a little girl blows bubbles against a sunset; the unspoken bond caught between two friends shaping clay at a pottery class. A father capturing his child’s firework-lit awe. A daughter catching her mother’s unfiltered joy at a concert.
Every frame leans into the message that perspective is personal, and Oppo wants to put that voice in sharper focus. The film’s manifesto live fully, enjoy creating, inspire with authenticity doubles as the North Star for the Find X9 Series.
Released across digital and OTT platforms, the film marks Oppo’s biggest storytelling push of the year. “‘Make Your Moment’ is more than a campaign, it’s Oppo’s essence,” said Oppo India head of product and digital marketing Sushant Vashistha. He added that the new flagship empowers creators who no longer wait for the ‘perfect shot’, but shape it themselves.
And the hardware backs the sentiment. Continuing the Find X legacy, the Find X9 Series sets a fresh global benchmark for flagship performance. The phones feature:
. 200MP Hasselblad Telephoto Camera
. Industry-first True Colour Camera
. Real-Time Triple Exposure HDR
. Pro-grade 4K 120fps Dolby Vision HDR video
For India’s vibrant visual landscape, Oppo has applied localised camera tuning authentic skin tones, festival palettes, fine textures, and the glow-and-shadow interplay unique to Indian streets and celebrations.
At a starting price of Rs 74,999, the all-rounder flagship arrives with the powerful ColorOS 16, a new-generation battery system, and performance optimised for long-form content, photography, and heavy daily usage.
The Find X9 Pro will be available on the Oppo e-store, Amazon, Flipkart, and mainline retail outlets; the Find X9 will retail via the Oppo e-store, Flipkart, and offline stores.
Early buyers can claim:
. Up to 10 per cent instant cashback (SBI, HDFC, Kotak, IDFC First Bank)
. No-cost EMI and zero down-payment for up to 24 months via leading finance partners
. Up to 10 per cent exchange bonus through Cashify and Servify
With its blend of cinematic storytelling and flagship engineering, the Find X9 Series feels less like a product reveal and more like a creative invitation urging users to look a little closer, linger a little longer, and make the moment theirs.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
