MAM
Single.id turns up the volume with Cinebels deal
MUMBAI: Talk about striking the right chord. Single.id has stepped firmly into the premium home audio space through an exclusive partnership with Cinebels, India’s leading luxury home audio brand.
The collaboration gives tech enthusiasts and music lovers a new reason to shop at Cinebels, bringing the retailer into Single.id’s instant, card linked rewards ecosystem, which already spans more than 100 retail partners and 150,000 touchpoints across the country.
Customers using Single.id partner apps, including Dhoni, NDTV Big Bonus, Shoppers Stop First Citizen Club Rewards and Sarvatra Rewards, can now earn and redeem rewards on purchases made at Cinebels stores nationwide. The partnership also opens the door to Single.id’s expanding lifestyle and tech focused network, making every high end audio purchase more rewarding.
Enigmatic Smile India country head Chandra Bhushan said, the tie up brings Single.id’s unified rewards technology to a new premium category and bridges the brand’s digital platform with real world luxury retail. He added that seamless, card linked rewards offer shoppers an elevated experience without the usual app downloads, scans or logins.
Single.id’s platform hinges on simplicity: no app, no OTP, no scan and no login. A single payment connects customers to a wide network of partners using its proprietary rewards currency, vINR.
Cinebels CEO Arjun Agarwal said, the brand has always focused on high design audio experiences and the partnership allows customers to enjoy both premium products and instant, secure rewards. He added that access to Single.id’s extensive partner ecosystem would add meaningful value for Cinebels’ clientele.
Enigmatic Smile, the company behind Single.id, is a UK based rewards technology provider integrated with more than 30 financial services organisations in over 14 countries, reaching more than 700 million users. Its entry into India aims to create the country’s most efficient rewards economy through a unified, card linked platform already active across 150,000 touchpoints and 100 retail partners.
With its latest move into luxury home audio, Single.id is tuning its rewards network to appeal to a new class of discerning, tech forward consumers.
Brands
Dabur buys minority stake in Ras Beauty for Rs 60 crore
Dabur Ventures deal backs fast-growing luxury skincare brand
MUMBAI: Dabur India Limited has dipped into the world of luxury skincare, signing a definitive agreement to acquire a minority stake in Ras Beauty Private Limited for Rs 60 crore. The investment marks the first bet from Dabur Ventures, the FMCG major’s Rs 500 crore platform set up in October 2025 to back high-potential, new-age direct-to-consumer brands.
Founded in Raipur by Shubhika Jain, her sister Suramya Jain and their mother Sangeeta Jain, Ras Beauty has grown from a family-led passion project into a fast-scaling “Farm-to-Face” skincare label. Its range of face elixirs, serums and moisturisers blends essential oils with nature-derived actives, striking a balance between botanical purity and laboratory precision.
The numbers tell their own story. Ras has clocked a three-year Cagr of around 75 per cent and an annual run rate of approximately Rs 100 crore, all while maintaining strong gross margins. That growth has been fuelled by a digital-first approach, in-house R&D and manufacturing, and a sharp focus on clean, sustainable sourcing.
Dabur India executive director and group head corporate strategy Abhinav Dhall, said the company was drawn to Ras’s distinct positioning at the intersection of nature, science and luxury. He added that the premium beauty segment is poised for robust expansion over the coming decade, and that Ras is well placed to capture that opportunity.
For Ras, the partnership is as much about scale as it is about shared philosophy. Co-founder and CEO Shubhika Jain said Dabur’s 141-year legacy of building trusted, purpose-led brands makes it a natural ally. The capital infusion, she noted, will help accelerate the brand’s omnichannel footprint, deepen research capabilities and invest in team and brand building, with an eye on establishing Ras as a leading Indian luxury skincare name both domestically and overseas.
With this move, Dabur is not just investing in a skincare label. It is placing an early wager on India’s growing appetite for premium, conscious beauty, and signalling that heritage FMCG players are ready to play in the new-age D2C arena.
