Brands
Twinkle Class Is in Session as Black Friday Tempts on Tata CLiQ Luxury
MUMBAI: Twinkle Khanna is back in class only this time, luxury is the curriculum and Black Friday is the final exam. Tata CLiQ Luxury has dropped its new Black Friday campaign film, casting the author-entrepreneur as the founder and deadpan headmistress of Twinkle’s School of Unexpected Lessons. Shot like a warm, mock-academic masterclass, the film turns shopping impulses into “syllabus material”, with Twinkle serving up wry wisdom between polished visuals and tongue-in-cheek charm.
The video opens with a familiar moment, Twinkle casually scrolling her phone before looking up with the gravitas of a school announcement “Tata CLiQ Luxury’s Black Friday Sale is live.” What follows is a cascade of comedic “lessons”: leaning in to whisper about “deals worth taking notes on”, declaring that “good things come to those who wait… and claim their watch in style”, and turning every temptation into a teachable moment.
Between notebook scribbles and poker-faced asides, Twinkle outlines her syllabus for the season, embrace the thrill, enjoy the ritual of dressing up, and give in to the finer things without overthinking them. The class ends with her final, definitive takeaway: “When luxury calls at Black Friday prices, you answer, no questions asked.”
The film sets the tone for Tata CLiQ Luxury’s Black Friday Sale, designed as an invitation into a world of refined discovery. Shoppers can browse handpicked edits, limited-edition drops, hidden rewards, and exclusive offers across fashion, accessories, watches, jewellery, beauty, and home décor. With up to 50 per cent off on leading premium and luxury brands both global and homegrown, the sale positions itself as the unmissable moment for India’s luxury enthusiasts.
The campaign blends wit, warmth, and a little irreverence much like Twinkle herself making Black Friday feel less like a sale and more like a cleverly curated indulgence.
Watch the film here:
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
