MAM
NCRTC invites bids for indoor and in-train ads on Namo Bharat corridor
MUMBAI: If visibility is the game, the Namo Bharat Corridor is the new billboard in motion. NCRTC has invited bids to select a licensee for indoor and in-train advertising rights across the Delhi–Meerut stretch, opening the doors to one of the country’s most high-impact transit networks.
The tender covers around 1,800 square metres of station advertising space across key stops such as Sarai Kale Khan, Anand Vihar, Ghaziabad, Modinagar, Meerut Central, Begumpul and Modipuram. Digital screens have also been earmarked at major stations, adding a dynamic layer to brand displays.
The advertising offer goes beyond stations. Rights extend to 16 Namo Bharat trains and 9 Meerut Metro train sets, with multiple formats including fixed panels, digital screens, grab handles, seat headrests, glass panels and luggage racks. For brands seeking constant engagement, the trains promise uninterrupted visibility throughout the journey.
Spanning 82 kilometres through Delhi, Ghaziabad and Meerut, the corridor cuts through some of the NCR’s most crowded pockets. Its stations enjoy strong multi-modal connectivity with Delhi Metro, Indian Railways, ISBT and city buses, making them prime locations for high footfall and high recall.
With Meerut set to receive its own metro services on the same infrastructure, advertising potential is only expected to rise. Begumpul station, located in the heart of the city’s main market and serving both systems, is positioned as a hotspot for advertisers.
Since opening in October 2023, the corridor has already recorded around 1.88 crore passenger journeys, signalling strong adoption and rising ridership. With full operations across the entire route expected soon, brands have an opportunity to tap a captive and growing commuter base.
The licence period runs for 10 years, and detailed tender terms are available on the NCRTC website.
