Brands
Nykaa Pink Friday returns with mega beauty bonanza
MUMBAI: If retail therapy had a festival, Nykaa just lit the fireworks. The Pink Friday Sale is back, bigger, brighter and bold enough to make your wallet nervous. Started on 21 November at 4 pm, India’s biggest beauty event unleashed up to 60 per cent off across skincare, makeup and hair care, with more than 1,800 brands rolling out deals that verge on unbelievable.
From cult favourites like Lakmé, L’Oréal and Maybelline offering up to 50 per cent off to Cetaphil, Plum and Cerave dropping first time specials, the classics are well covered. Shoppers can also scoop up freebies on qualifying orders, with everything from minis to full size gifts tucked into pink carts.
The luxury lane is equally dazzling. M.A.C is serving 30 per cent off with B2G1 flash deals, Charlotte Tilbury is slicing prices on favourites, and brands like NARS, Estée Lauder, Lancôme, Clinique and Bobbi Brown are rolling out double digit savings along with generous extras. For fragrance and skincare lovers, the sale feels like a December stocking in November.
And because Nykaa loves surprises, the freebies are stacked high. Kay Beauty, Nykaa Cosmetics, Lakmé, Cetaphil, Dot & Key and more are packing in gifts, making every purchase feel like unwrapping a little celebration. Top spenders may even walk away with bumper surprises.
The giveaways go fully turbo this year. On Instagram, shoppers stand a chance to win everything from Dyson hampers to Disneyland trips, with a jaw dropping 100 free lipsticks each for ten top shoppers. Golden tickets offering luxe fragrance minis or Charlotte Tilbury’s pillow talk range add a golden sheen to the fun.
Haircare fans have their moment too. Agaro leads with a massive 70 per cent off, while Alan Truman, Ikonic and Winston offer 30 to 50 per cent off. Salon favourites Wella, L’Oréal Professionnel, Matrix and Kérastase join in with 25 to 40 per cent savings plus minis. Everyday staples like Dove and TRESemmé hit up to 60 per cent off.
Nykaa Play, the in app interactive channel, turns shopping into entertainment with live sessions, celebrity creators, exclusive coupons and instant wins. Beauty with benefits never looked so lively.
Fashion lovers get their own runway rush. Nykaa Fashion is dropping up to 80 per cent off across western wear, Indian wear, menswear, kidswear, home décor and more. Big names like H&M, Cider, Libas, Biba, RSVP, Forever New, Puma, Adidas, Crocs and New Balance are offering deals that feel like they missed a decimal. From festive glam to cool streetwear, the discounts run deep.
Accessories sparkle with up to 75 per cent off from Aldo, Miraggio, Guess, John Jacobs and Zaveri Pearls, while home brands like Mason Home and D’Decor offer Pinterest friendly prices. Kids’ fashion brands round it off with “too cute to miss” steals.
Ten days, thousands of deals and one iconic celebration of all things beauty and style. The Nykaa Pink Friday Sale has officially opened its doors, and this year’s haul promises to be the biggest yet.
Brands
Reliance Retail acquires Priyanka Chopra Jonas’s haircare brand Anomaly
India’s biggest retailer bets on clean, vegan haircare as it muscles into the country’s fast-growing beauty market
MUMBAI: Reliance Retail has acquired Anomaly, the global haircare brand founded by actor and entrepreneur Priyanka Chopra Jonas, in a move that hands India’s largest retailer full ownership of one of the more internationally recognised homegrown beauty labels. Financial terms were not disclosed.
The deal covers Anomaly’s trademarks, brand assets and digital properties, giving Reliance Retail complete ownership of the brand’s intellectual property and digital ecosystem. Chopra Jonas, who launched Anomaly in 2021, will stay on as creative director, overseeing innovation, product development and brand vision.
Built on a clean, vegan and high-performance positioning at accessible price points, Anomaly has established an international presence across multiple global markets since its launch. Reliance Retail now plans to scale the brand aggressively through its expansive offline retail network and omnichannel platforms, including Tira, its beauty retail arm. India will be a priority market, with a focus on developing products tailored to Indian hair and scalp needs. The company also has its eye on North America, the United Kingdom and the Middle East.
Isha Ambani, who oversees Reliance Retail’s consumer businesses, was forthright about the strategic logic. “Bringing Anomaly into our portfolio marks a strategic step in expanding our basket of new-age, high-growth beauty brands,” she said. “Anomaly’s strong global positioning, clean formulation philosophy, and accessible pricing make it a compelling addition to our ecosystem.” She added that Reliance saw “immense potential in collaborating with Priyanka to scale the brand in India by leveraging our omnichannel capabilities and deep consumer insights, while continuing to grow its international presence.”
Chopra Jonas framed the acquisition as a milestone rather than an exit. “This is a defining moment for Anomaly,” she said. “What began as a deeply personal journey has grown into a brand with real purpose and global ambition, and Reliance Retail’s acquisition marks an exciting new chapter.” She added that Reliance’s “scale, retail expertise, and commitment to innovation will allow us to bring Anomaly to far more consumers in India and around the world.”
The acquisition slots neatly into Reliance Retail’s broader push into premium and digital-first consumer brands across fashion, beauty and personal care. In a beauty market growing at pace and increasingly receptive to clean, ingredient-conscious formulations, Anomaly gives Reliance a brand with genuine international credibility and a founder whose global profile does the marketing almost by itself. For Chopra Jonas, it means her haircare label gets the retail muscle of India’s most powerful consumer conglomerate behind it. Not a bad chapter two.
