Tata Play urges viewers to get truly social with ‘Sach mein… social ho jao’ campaign

MUMBAI: Marking World Television Day, the company has rolled out its new campaign, “Sach mein… social ho jao” (Get truly… social), encouraging viewers to rediscover the warmth of real togetherness through television. At a time when socialising often means scrolling, swiping, or sending emojis, the campaign positions TV as the medium that still brings families into one room and onto the same wavelength.

The evocative film celebrates television as the original social network, long before timelines, reels, and reaction buttons took centre stage. It highlights how living rooms become arenas of shared laughter, spirited debates, friendly rivalries, and collective gasps: moments that no digital platform can quite replicate.

Whether it’s a comedy night that spirals into family banter, a news segment that sparks discussion, or a nail-biting match that has everyone on the edge of their seats, the campaign reminds viewers that the most meaningful ‘collabs’ happen at home, not online.

Launched across tata-plays digital and social platforms, “Sach mein… social ho jao” nudges audiences to reconsider what being social truly means in an age of hyper-connectivity and to swap passive scrolling for shared memories.