Brands
Kajol and Tanuja unite for Kellogg’s Muesli campaign
MUMBAI: When Kajol and Tanuja share screen space, you know something special’s cooking. In this case, it’s breakfast. Kellanova has brought together Hindi cinema’s beloved mother-daughter pair for its latest Kellogg’s Muesli campaign, marking the first time the two have appeared together in an advertisement. The digital film showcases how a power-packed breakfast transcends generations, with the duo bonding over bowls of the brand’s signature 12-in-1 blend.
At the heart of the campaign is Kellogg’s Muesli’s “Power Breakfast” proposition, a carefully crafted mix of 12 nourishing ingredients. Think almonds, oats, seeds, raisins, cranberries, and papaya, all combining to create what the brand calls a nutritionally diverse breakfast experience. Every spoonful promises multiple textures and flavours in one bowl.
“We wanted to accelerate discovery through an impactful film that brings out the 12-in-1 Power Breakfast proposition in an endearing manner,” said Kellanova South Asia senior director of marketing Vinay Subramanyam. “And therefore, we have this beautiful film with Kajol and Tanuja coming together on screen for the first time, showcasing how Kellogg’s Muesli is relevant across generations.”
The timing couldn’t be better. India’s muesli category is experiencing significant momentum as consumers hunt for convenient yet nourishing breakfast options. Kellanova, formerly known as Kellogg Company, has responded by expanding its range to include fruit, nuts & seeds, nuts delight, fruit magic, 0 per cent added sugar, millet muesli, choco millet muesli, and chocolate muesli. Each variant caters to evolving tastes whilst maintaining the brand’s nutritional promise.
The choice of Kajol and Tanuja is particularly clever. Beyond their real-life relationship, the pair represent genuine cross-generational appeal in Indian entertainment. Their on-screen chemistry adds authenticity to a campaign about shared breakfast moments, making the message feel less like marketing and more like a genuine family ritual.
With this campaign, Kellanova reinforces its position in the increasingly crowded breakfast space, betting that the combination of star power, nutritional credentials, and multi-generational appeal will help more Indians discover what 12 ingredients can do for their morning routine.
Sometimes the best way to sell breakfast is simply to show people enjoying it together. When those people happen to be Kajol and Tanuja, well, that’s just good casting.
Brands
Safex Group appoints Richa Malhotra as group chief financial officer
Former Standard Chartered executive to steer finance
NEW DELHI: Safex Chemicals has appointed Richa Malhotra as group chief financial officer, strengthening its leadership team as the company prepares for the next phase of expansion in specialty chemicals and global agrochemicals.
In her new role, Malhotra will lead the group’s financial strategy, capital architecture and governance framework as Safex scales operations across multiple verticals including branded formulations, specialty chemicals and contract manufacturing.
A chartered accountant and graduate of Shri Ram College of Commerce, University of Delhi, Malhotra brings more than two decades of experience in business finance, strategic planning, corporate banking and client management.
Before joining Safex, she served as executive director, financial markets at Standard Chartered, where she led teams across India and Sri Lanka and worked closely with large corporates, global subsidiaries and commercial banking clients. Her expertise includes capital structuring, treasury operations, risk management and financial markets led financing solutions.
Safex Group promoter director and joint managing director Piyush Jindal, said the appointment comes at a pivotal time for the company. “Safex stands at an inflection point as we build an integrated platform across branded formulations, specialty chemicals and contract manufacturing. Richa’s experience across global financial institutions will strengthen our financial discipline and help unlock value across the group,” he said.
Malhotra said she was looking forward to contributing to the company’s next chapter of growth. “Safex has built a strong reputation over 35 years with its focus on integrity, innovation and agricultural insight. I am excited to be part of the organisation as it expands its footprint in India and global markets,” she said.
The appointment comes as Safex continues to strengthen its financial foundations and scale operations internationally, positioning itself for future growth milestones.
