Brands
EaseMyTrip taps Manmeet Ahluwalia as CMO to turbocharge brand and growth
New Delhi: EaseMyTrip has tightened its marketing playbook with the appointment of Manmeet Ahluwalia as chief marketing officer, signalling a sharper push for brand elevation and global expansion. The announcement, made through a stock exchange filing, marks a decisive hire for one of India’s fastest-growing travel-tech firms.
Ahluwalia brings more than 20 years of global marketing experience across Expedia, Thomas Cook, Yatra and the Singapore Tourism Board. He has delivered high-impact campaigns including Daddy of Travel, What a Pleasant Surprise and Travel Like a Champion, the last of which marked Expedia’s tie-up with the UEFA Champions League. His expertise spans performance marketing, content strategy and MarTech integration across APAC, EMEA and NORAM.
Setting out his mandate, Ahluwalia said his focus was to elevate the EaseMyTrip brand while doubling down on customer-first innovation and seamless travel experiences. He added that marketing must forge meaningful connections, and that he aims to drive engagement and strategic growth across India and key international markets.
With Ahluwalia now steering marketing, EaseMyTrip is positioning itself for a sharper brand presence, more potent use of technology and more memorable experiences for travellers. His leadership is expected to shape the company’s next phase of expansion.
EaseMyTrip, listed on the NSE and BSE, is one of India’s largest online travel-tech platforms in terms of air-ticket bookings, according to a 2021 Crisil assessment. Profitable since inception and known for its zero-convenience-fee offering, the company provides flights, hotels, holiday packages, trains, buses, cabs and ancillary services. It offers access to more than 400 airlines and over 2.9 million hotels worldwide and has a growing global footprint across the Philippines, Singapore, Thailand, the UAE, the UK, the USA, New Zealand, Saudi Arabia and Brazil.
EaseMyTrip has made its move; now it wants the market to feel the tailwind.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
