Brands
Sennheiser teams with Souled Store for stylish sticker release
MUMBAI: Great sound may soothe the soul, but Sennheiser is now giving music lovers something for the eyes too. The audio brand has joined hands with The Souled Store to launch a limited-edition sticker pack for buyers of its Momentum and Accentum headphones on its official website.
The collaboration blends Sennheiser’s high-fidelity heritage with the pop-culture sparkle of The Souled Store, creating a playful gift-with-purchase aimed squarely at style-driven younger listeners. The idea is simple: let customers match their sound with their personality. The campaign’s tagline, “Sound meets Style”, sums up the mood perfectly.
Inspired by travel, everyday expression and the spirit of the Nomad Collection, each sticker pack features custom artwork created exclusively for this partnership. From mood-driven doodles to wanderlust-coloured motifs, the collection invites users to personalise their headphones, laptops or workspaces in a way that mirrors their own sound journey. Even the packaging has been designed to elevate the unboxing moment into a small collectible treat.
Sennheiser said the link-up is rooted in creativity and individuality. Sennheiser general manager consumer hearing business India Saahil Kumar, noted that the collaboration “brings together Sennheiser’s passion for exceptional sound and The Souled Store’s flair for expressive design”.
The Souled Store co-founder Harsh Lal echoed that thought, adding that the Nomad Collection celebrates exploration and self-expression, making the partnership a natural fit for fans who want their stories to show through in every accessory they own.
The sticker pack is available as a complimentary gift for customers purchasing the Momentum 4, Accentum Plus or Accentum Wireless headphones exclusively via sennheiser-hearing.com. It is a small but stylish addition designed to make Sennheiser’s signature audio experience feel even more personal.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
