e-commerce
The Family Man S3 blitzes India with Zepto, KBC and Cricbuzz tie-ins
MUMBAI: Amazon Prime Video rolled out an unusually extensive marketing push for The Family Man Season 3, using a clutch of seamless integrations across television, digital platforms and a category-first commerce tie-in with Zepto.
The centrepiece was a “mission binge” activation on Zepto, where, for the first time, the quick-commerce app opened its search bar to an external entertainment partner. Users typing “The Family Man” or “The Wanted Man” between 6pm and midnight were funnelled into a story-driven search journey ending in a curated list of “binge supplies needed for 6 hours”, nodding to the new season’s runtime. Character-led cues shaped the experience: Srikant’s spartan logic steered essential snacks, while JK’s appetite lent itself to indulgent momo picks tied to the show’s storyline.
Two more low-friction moments surfaced across mass-reach platforms. On Kaun Banega Crorepati, an in-show conversational prompt nodded to the series in a natural, narrative-appropriate way. During the India–South Africa match, Cricbuzz commentators Shaun Pollock and Murali Kartik laced their post-match exchanges with references echoing the season’s central dilemma, whether characters act “by the book or by their will”. The cricket crossover triggered a flurry of positive reactions from fans online.
Together, the activations created a surround-sound presence through the launch window of 21st–24th November, embedding the show into everyday environments without leaning on conventional promotional tropes.
MUMBAI: From flights to tracks, Cleartrip is now trying to keep every journey on the same ticket. Cleartrip, part of Flipkart, has launched train ticket bookings through a partnership with Indian Railway Catering and Tourism Corporation, marking its entry into India’s vast rail travel ecosystem.
The integration allows users to search, book and manage train journeys directly within the app, as the company pushes towards becoming a unified, multi-modal travel platform. The move plugs Cleartrip into one of the world’s largest transportation networks, where over 800 million reserved passengers travel annually, alongside a daily footfall of around 23 million across Indian Railways.
The offering includes bookings across routes nationwide, covering General and Tatkal quotas as per Ministry of Railways guidelines. Users can also access real-time seat availability, fare insights, PNR status tracking, berth preferences and digital payment options within a single interface.
The expansion reflects a broader shift in travel platforms from specialising in a single mode to stitching together end-to-end journeys. For Cleartrip, the bet is not just on scale, but on simplifying a system often seen as complex and fragmented.
Company executives said the focus is on embedding predictive intelligence and personalisation into the booking journey, aiming to make everything from discovery to post-booking support faster and more intuitive.
The train booking feature is currently live on the app, with plans to extend it to the web platform soon, signalling a push towards a seamless cross-platform experience.
In a country where railways move billions each year, the next battleground for travel apps may well be decided not in the skies, but on the tracks.
