MAM
Kaushalya Logistics names Rajendra Shekhawat as new CEO
MUMBAI: Kaushalya Logistics has cemented a new chapter in its leadership story, appointing industry veteran Rajendra Singh Shekhawat as chief executive officer. The move signals a fresh push for sharper execution and a stronger grip on India’s fast-evolving cement logistics landscape.
Shekhawat arrives with more than 24 years of experience across some of the country’s biggest cement and logistics enterprises. His previous stints include senior roles at Wonder Cement as assistant vice president for logistics and packing, and at J.K. Cement as vice president and head of logistics. Over the years, he has overseen large supply chain operations, fine-tuned distribution systems, and set up high-performance logistics teams across multiple markets.
At Kaushalya Logistics, he will lead the company’s strategic and operational agenda as it expands its clearing and forwarding network and deepens partnerships with major cement brands. His mandate includes improving distribution efficiency, boosting transparency, and building a tech-enabled, future-ready supply chain.
Managing Director Uddhav Poddar said the appointment comes at the right time for the growing company. He noted that Shekhawat’s hands-on understanding of cement supply chains and his ability to turn experience into practical improvements will add welcome strength to operations. Poddar added that his grounded approach and clear grasp of customer expectations will help bring sharper direction to the company’s next phase.
Sharing his thoughts on the new role, Shekhawat said he is excited to work with a strong team and sees significant potential in KLL’s expanding network. His focus will be on streamlining processes, strengthening on-ground execution, and ensuring consistent, transparent service for partner brands. He stressed his commitment to building systems that support long-term growth and deliver dependable value across the logistics ecosystem.
Kaushalya Logistics, originally a construction company, transitioned to cement logistics in 2010 and now operates 116 locations across India, serving leading cement brands such as Dalmia Cement Bharat, ACC and Ambuja Cement of the Adani Cement group, and JK Cement. The company also provides full truck load services as part of its integrated logistics solutions.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
