iQOO muscles deeper into e-sports with entry into three new gaming titles

NEW DELHI: iQOO is levelling up. The high-performance smartphone maker has become the only brand in India to plant its flag across three more major gaming titles, tightening its grip on the country’s booming e-sports scene. The firm has signed on fresh teams for FreeFireMax, Pokémon Unite and MOBA Legends, broadening an already muscular presence built on its long-running BGMI association.

The new tie-ups give iQOO naming rights, with squads competing under the “iQOOxTeam” banner in tournaments nationwide. Team identities and official channels will now be co-branded, while jerseys will carry prominent iQOO badging, extending the brand’s visibility deep into India’s competitive gaming ecosystem.

The teams joining iQOO’s stable include Total Gaming Esports and TSG X OG for FreeFireMax, S8UL and Revenant XSpark for Pokémon Unite, along with a roster under MOBA Legends. For a brand that launched only in 2020, the expansion marks a striking escalation of its e-sports ambitions.

Earlier this year, iQOO staged the Battlegrounds Series, one of India’s biggest e-sports tournaments, dangling a prize pool of Rs 1 crore. Its continued backing of athletes, teams and tournaments is rooted in a simple commercial logic: gaming has become a benchmark of smartphone performance, and the company’s flagship, Neo and Z line-up is engineered with gamers’ demands: speed, thermals, endurance, in mind.