Brands
CPR Global to steer communications for cricket tech innovator str8bat
MUMBAI: India’s leading sports technology company, str8bat, has appointed CPR Global to manage its communications and public relations across the country. The partnership aims to enhance str8bat’s visibility and support its growth within the fast-evolving sports tech landscape.
Founded in 2018 by Gagan Daga, Rahul Nagar, and Madhusudan R, str8bat uses data-driven insights to transform how cricketers train and improve. Its flagship products include the smart bat sensor str8bat classic and the AI-powered str8bat pro, providing real-time feedback on bat speed, path and impact zones, helping players fine-tune their technique.
The brand has partnered with prestigious organisations including Cricket Australia, Rajasthan Royals, and elite academies across India. str8bat served as the official skilling partner for Rajasthan Royals during the 2025 IPL season and is endorsed by cricket legends Kiran More and Greg Chappell. The company recently expanded into 10 countries, including Canada, New Zealand, the United States, Australia, South Africa, the UK, and Trinidad and Tobago, aiming to empower young athletes worldwide.
Commenting on the collaboration, str8bat co-founder and CEO Gagan Daga said, “We are building technology that transforms how cricketers understand and improve their game. Partnering with CPR Global will help us share our vision with a wider audience as we scale globally.”
CPR Global founder Chaitali Pishay Roy added, “str8bat is creating a new category in sportstech by bringing AI and smart technology to cricket. We are excited to amplify their story and help take this breakthrough innovation from India to the world.”
Backed by Exfinity Venture Partners, TRTL Ventures, Sadev Ventures, Techstars and Sucseed Indovation Fund, str8bat stands out as one of India’s most promising sports tech ventures. The CPR Global partnership brings together cutting-edge innovation and strategic communications, setting the stage for heightened brand engagement and international recognition.
Brands
International Women’s Day ’26: The rise of self-purchased jewellery among working women
By Trisha Paul, head of merchandising, Kisna
MUMBAI: You know that feeling when you buy something with your own money for the first time? Not the first time ever, but the first time with money you actually earned, for something entirely, unambiguously yours.
Fine jewellery has always been given. At weddings, at festivals, at milestones on someone else’s timeline. What is changing is that a growing number of women are buying it for themselves, to mark moments they defined. The question is no longer whether to do it. It is how to do it well.
For women in the early years of a career, a first piece can cost well under Rs. 1 lakh. Many cost a fraction of that. What matters is choosing for your life, your wardrobe, and the milestone you are marking. The woman buying for herself today wants something that works with her life every day, not just for a special occasion. She is thinking about longevity, about versatility, about what still feels right in five years. That shift has changed the entire conversation around what accessible fine jewellery needs to be.
The First Step: Daily Dainty Diamond Neckwear
The right first piece isn’t the most expensive one you can afford. It’s the one you’ll actually wear. A delicate diamond pendant or a fine diamond necklace in 9KT, 14KT, or 18KT gold hits that sweet spot: understated enough to feel effortless, special enough to feel like you.
You’ll reach for it on Monday mornings and Friday nights without a second thought. It works with almost everything in your wardrobe, and over time, it becomes less of a purchase and more of a constant, something that quietly holds both meaning and value.
A Reliable Classic: Diamond Studs That Hold Value
A pair of well-sourced diamond studs in 18KT or 14KT gold is as close to a guaranteed wearable asset as fine jewellery gets. Round brilliant cuts hold their appeal longer than more fashionable styles and resist the ageing effects of trend. Look for independent grading documentation when you buy. The difference it makes to what a piece is worth at exchange is significant, and it is a straightforward thing to ask any reputable retailer for.
Building a Collection That Marks Your Milestones
For women who would rather accumulate meaning incrementally, stackable rings are the most satisfying category. A plain gold band for the first salary. A diamond-set ring for the first promotion. Another for the move or the launch. Each band is its own modest commitment. Together they become a record, worn on your hand, of everything you have done.
Starting Small: Savings Plans and Digital Gold
Not every first purchase needs to be immediate. If you prefer a value-driven approach, begin with a jewellery savings plan from a credible retailer. These plans typically allow you to set aside a fixed monthly amount for 10 months, with the retailer contributing an equivalent 11th month that can be redeemed toward a diamond jewellery purchase. For those who would rather build value gradually and with greater flexibility, digital gold offers another route. It allows you to accumulate gold in small increments online and redeem it against physical jewellery when you are ready. The habit of building towards something is often more valuable than the thing itself.
The Bigger Picture
Fine jewellery in India has always told stories. For a long time, those stories were written by someone else. The piece you buy with your first salary is a story you are writing yourself. It does not need to be expensive to be meaningful. It needs to be right for your life, and bought because you decided it was time.
