Brands
Charlie Smith joins Nothing as chief brand officer
LONDON: Nothing has snapped up Charlie Smith as its new chief brand officer. Smith, formerly chief marketing and communications officer at luxury brand Loewe, will join the company’s executive team in January, reporting directly to co-founder and CEO Carl Pei.
At Loewe, Smith became a master of blending creativity, culture, and commerce. He led the brand through a period of remarkable growth, earning recognition as Lyst’s hottest brand across multiple quarters and steering high-profile collaborations with Studio Ghibli, On Running, and Japanese ceramics duo Suna Fujita. His campaigns also dressed stars like Rihanna at the Super Bowl and Beyoncé on her world tour, while enlisting legends such as Maggie Smith, Anthony Hopkins, and Daniel Craig for attention-grabbing campaigns.
Carl Pei said, “Charlie has thrived at the intersection of luxury, creativity and technology. Our goal is to make Nothing the most loved tech brand for the next generation, and Charlie is perfectly placed to help us redefine what’s possible.”
Reflecting on his move, Smith said, “After seven incredible years at Loewe, it’s time for a new adventure. Nothing’s mission to make technology fun, culturally connected, and empowering really resonates with me. I can’t wait to bring a touch of luxury creativity to consumer tech and challenge the status quo.”
Smith’s arrival signals Nothing’s ambition to merge culture, design, and tech in fresh, playful ways, making the brand more than just gadgets but a statement of lifestyle and personality.
Brands
Ola Electric announces Champion Mahotsav with Rs 10,000 benefits
Three-day offer across scooters and motorcycles celebrates India’s T20 World Cup win
BENGALURU: Ola Electric has announced #ChampionMahotsav, a three-day nationwide celebration offering benefits worth Rs 10,000 across its vehicle portfolio, following India’s historic third ICC Men’s T20 World Cup victory.
During the limited-period celebration, customers can avail benefits worth Rs 10,000 on any Ola scooter or Roadster motorcycle, extending the festive mood among fans after the national triumph.
An Ola Electric spokesperson said the initiative builds on the strong response received during the company’s earlier Match Mahotsav campaign held during the tournament final.
“Our Match Mahotsav during the T20 World Cup Final received an incredible response from fans across the country. To celebrate India’s historic third T20 World Cup victory, we are extending the celebrations for three more days with #ChampionMahotsav, offering benefits worth Rs 10,000 on any Ola vehicle,” the spokesperson said.
Ola Electric currently offers a broad portfolio of Gen 3 S1 scooters and Roadster X motorcycles.
The premium Gen 3 S1 range includes the Ola S1 Pro+ in 5.2kWh and 4kWh configurations, and the Ola S1 Pro in 4kWh and 3kWh options, priced at Rs 1,85,338, Rs 1,65,338, Rs 1,39,999 and Rs 1,19,999 respectively.
In the mass segment, the company offers the Ola S1 X+ with a 4kWh battery, along with the Ola S1 X in 2kWh, 3kWh and 4kWh configurations, priced at Rs 1,14,999, Rs 77,999, Rs 93,999 and Rs 1,09,999 respectively.
Ola’s motorcycle line-up includes the Ola Roadster X+ in 4.5kWh and 9.1kWh configurations priced at Rs 1,04,999 and Rs 1,84,999. The Ola Roadster X is available in 2.5kWh, 3.5kWh and 4.5kWh options, priced at Rs 74,999, Rs 87,999 and Rs 94,999 respectively.
With #ChampionMahotsav, the company aims to ride the celebratory wave across the country while encouraging more consumers to switch to electric mobility.
