MAM
Nidhi Maheshwari steps up as JioStar’s brand marketing director
MUMBAI: Nidhi Maheshwari has taken a new seat at the brand strategy table, announcing her move to director of brand marketing at JioStar. It marks another leap in a career built on launches, turnarounds and campaigns that often became the story themselves.
Her latest role follows a year at JioStar, where she steered brand strategy as senior brand manager for JioHotstar. She played a central part in the platform’s launch and shaped its nationwide visibility through tightly crafted campaigns across cricket, entertainment and regional content.
Before her Jio stint, Nidhi spent nearly four years at Disney plus Hotstar as senior marketing manager for Hotstar Specials. She guided some of the platform’s biggest titles, including The Night Manager, which hit exceptional awareness marks with leaner budgets and won Promax Asia Gold and Promax India honours. She also led the hit franchise Aashiqana from concept to three successful seasons and rolled out 360 campaigns for shows like Moving in with Malaika, Shoorveer and R R Rajamouli’s Baahubali animated series.
Her marketing playbook was shaped further at Lionsgate, where she launched the Lionsgate Play OTT app in India and drove growth through original shows and 360-degree campaigns.
Nidhi’s early years were equally eclectic, cutting across Parle Agro’s fizz portfolio, Lakme’s fashion and bridal verticals, ITC and London & Partners. Whether managing Bigg Boss integrations for Appy Fizz or scaling new salon formats at Lakme, she consistently turned brand mandates into sharp, high-impact execution.
With over a decade of hands-on brand building across entertainment, beauty and FMCG, Nidhi now steps into her JioStar role with a mix of polish and pace. For the brand world, it is one more chapter in a career that seems to thrive on bold briefs and even bolder outcomes.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
