Brands
Mr.DIY unveils Rajkummar Rao ‘Genie’ campaign for easy shopping
MUMBAI: Mr.DIY has rolled out its latest campaign with actor Rajkummar Rao, unveiling a playful ‘Genie’ twist that positions the brand as the answer to everyday needs without relying on magic. The new film marks the second chapter in the retailer’s ongoing partnership with the actor and reinforces its promise of making daily shopping simple, convenient and clutter-free.
In the hero film, Rao appears as a genie who discovers he is surprisingly redundant. With Mr.DIY offering more than 15,000 products across home improvement, décor, utilities, stationery and lifestyle, even a genie finds himself outmatched by a store that already has everything covered. The humour-driven storyline taps into real-life needs and gently pokes fun at wishful thinking, highlighting the brand as a reliable solution for everything from tiny fixes to everyday essentials.
The campaign builds on the brand’s 2024 film where Rao, playing a sharp-witted reporter, explored Mr.DIY’s vast range and helped establish the now-familiar tagline Milega kya, mat pooch, Mr.DIY has sabkuch. The new chapter takes that message forward by showing the brand as a modern genie of sorts, always accessible, fully stocked and tailored for real-world living.
Mr.DIY continues to expand its footprint across India, particularly in Tier II and Tier III cities, where it has positioned itself as the go-to destination for practical and affordable home and lifestyle solutions. The ‘Genie’ campaign aims to strengthen that connection by keeping the brand relatable, fun and firmly rooted in everyday convenience.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
