Brands
Agoda checks in with star power to sell ‘amazing hotel prices’
MUMBAI: If travel deals had a fan club, Sunil Grover, Ekta Kapoor, Chunky Panday and Varun Sharma just signed up as founding members. Digital travel platform Agoda has rolled out a high-spirited, multi-film campaign titled “Amazing Hotel Prices”, tapping four of India’s biggest entertainment personalities to bring its surprisingly low domestic hotel rates to life. The films, bursting with comedic timing and chaotic charm, spotlight Agoda’s discounts of up to 50 per cent on select stays launched just in time for India’s busiest travel season.
Each ad leans into a simple but sharply observed insight: Indians love a good bargain, especially when it comes wrapped in comfort, convenience and a little drama. True to Agoda’s playful persona, the films place the stars in exaggerated situations where their spontaneous reactions mirror every traveller’s delight at stumbling upon a deal they didn’t expect.
The campaign conceptualised and produced with Collective Artists Network has been released across digital and social platforms, with each film headlined by a familiar face:
• Sunil Grover: https://www.instagram.com/p/DRJ7yxgjNTZ/
• Ekta Kapoor: https://www.instagram.com/reel/DRWblS9in8k/
• Chunky Panday: https://www.instagram.com/reel/DRJ8MUqARVn/
• Varun Sharma: https://www.instagram.com/reel/DRHYWPTitUU/
“With travel’s high season upon us in India, we know great hotel prices play a huge role in trip-planning decisions,” said Agoda country director for the Indian Subcontinent and Indian Ocean Islands Gaurav Malik. “Sunil, Ekta, Chunky and Varun each bring their own distinct humour, helping us speak to audiences in a language they love.”
Adding to that, Big Bang Social co-founder & CRO and Collective Artists Network CEO Sudeep Subash noted, “A great campaign is more than marketing; it’s about telling real stories people remember. This one captures the joy and spontaneity of finding great hotel deals, as showcased beautifully by the artists.”
And audiences seem to agree. Within just the first few weeks of launch, the campaign has already clocked nearly 100 million impressions across YouTube, Facebook, Instagram and the talents’ personal handles underscoring Agoda’s growing momentum in India’s swelling travel market.
With the “Amazing Hotel Prices” push, Agoda doubles down on its promise of value, choice and ease for Indian travellers booking domestic stays. Because as these films cheekily suggest, nothing beats the thrill of a great hotel deal especially when celebrities are losing their minds over it too.
Brands
Tommy Hilfiger unveils Spring/Summer 2026 watch collection
Checo Pérez fronts campaign blending F1 energy with Classic American Cool.
MUMBAI: Checo Pérez just traded the racetrack for the wrist game because when a Formula 1 star says time flies, he means it literally. Tommy Hilfiger Watches & Jewellery has launched its Spring/Summer 2026 collection, fusing modern craftsmanship with the brand’s signature Classic American Cool aesthetic. Global ambassador Checo Pérez, one of motorsport’s biggest names, headlines the campaign, infusing the line with high-octane confidence and relaxed sophistication.
Pérez said, “I’ve been a fan of Tommy Hilfiger since my childhood. The brand’s classic heritage style feels natural to me relaxed, confident and easy to wear. This watch collection blends modern innovation with the quality and tradition Tommy Hilfiger is known for.”
The men’s lineup is led by the bold Bank chronograph (44mm case, aluminium pusher guards, tachymeter bezel), powered by a Japanese chronograph movement and available with integrated bracelets or genuine leather straps. Other designs include the TH Oxford, featuring a textured dial inspired by the brand’s iconic Oxford shirt.
For women, the collection offers refined femininity through pieces like the 22mm Norah (slim two-tone case, navy patterned dial with Roman numerals) and the new Mackenzie (geometric bezel, frosted dial that catches light with subtle sparkle).
Shot against vintage cars and effortless style, the campaign captures the spirit of modern motorsport while celebrating timeless, versatile design suited for daily wear or statement moments.
Manufactured by The Movado Group Inc. under licence from Tommy Hilfiger and distributed in India by Titan Company Limited, the Spring/Summer 2026 Watches collection is now available.
In a world where time waits for no one, Tommy Hilfiger isn’t just keeping pace, it’s racing ahead, proving the perfect watch doesn’t just tell time. it tells your story, lap after stylish lap.
