MAM
Mrinal Bakshi joins JioStar as sr director after long run across TV networks
MUMBAI: Tech and broadcast veteran Mrinal Bakshi has joined JioStar as senior director, marking his latest move in a career spanning some of India’s biggest media houses. Based in Mumbai, he took charge in November after a year-long stint at Star India as director for sports, content, broadcast and streaming.
Before Star, Bakshi held the same leadership remit at Viacom18 from early 2024 to late 2025, steering sports and streaming operations during a period of rapid expansion. He earlier served as senior general manager at TV18 Broadcast for two months in 2023, capping an 11-year spell at the network where he rose through the ranks from manager to general manager.
Bakshi’s track record across A/V compression, video streaming, sports production and project execution makes him one of the sector’s seasoned operators. His appointment signals JioStar’s intent to deepen its streaming and sports engineering capabilities as competition heats up in India’s digital media market.
MAM
Kalyan Jewellers launches Nimah Collection campaign
New temple-inspired jewellery range stars Sreeleela and Kalyani Priyadarshan.
MUMBAI: Kalyan Jewellers has given temple jewellery a cinematic glow-up and this time, it’s sparkling with star power and storytelling. The leading jewellery brand has unveiled a new campaign for its Nimah Collection, directed by acclaimed filmmaker Priyadarshan and featuring brand ambassadors Sreeleela and Kalyani Priyadarshan. Built around the powerful idea of “A Legacy You Wear”, the campaign presents a cinematic celebration of India’s rich temple jewellery traditions, positioning them as timeless expressions of identity, strength, and artistry.
The film brings mythology and classical performance together in a fresh narrative. Sreeleela’s character embodies strength and discipline, moving from archery to classical dance, with bold temple jewellery accentuating her power. In contrast, Kalyani Priyadarshan’s portrayal explores introspection and creativity through music and writing, highlighted by finer detailing and understated elegance. Together, the two personas showcase the Nimah collection as heritage jewellery that remains relevant across generations.
The Nimah range draws inspiration from South Indian temple jewellery and features intricate Nakashi (hand-carved) work. It includes statement bridal necklaces and haarams, temple-inspired chokers, earrings, jhumkas, rings, and chains perfect for both bridal and festive occasions.
Every piece in the collection comes with Kalyan Jewellers’ trusted 4-Level Assurance Certificate, guaranteeing purity, free lifetime maintenance, and transparent buy-back policies.
The campaign is now live across digital platforms, and the Nimah collection is available at Kalyan Jewellers showrooms nationwide.
In a market often crowded with glitter, Kalyan Jewellers has chosen to shine through meaningful storytelling. With “A Legacy You Wear,” the brand reminds us that the most beautiful jewellery doesn’t just adorn, it carries stories, culture, and timeless elegance forward.
