MAM
Sunfeast stirs up nostalgia with Mom’s Magic Ghee Roasted Nuts cookies
MUMBAI: Some aromas don’t just rise in the air, they rise straight into the soul. And few things summon that feeling quite like the gentle sizzle of nuts meeting warm ghee, a sound that has drifted through Indian homes for generations, carrying with it stories, care and a mother’s unmistakable touch.
Tapping into this timeless kitchen ritual, Sunfeast has unveiled Mom’s Magic Ghee Roasted Nuts cookies, a nostalgic ode to ghee-roasted goodness, packed with both cashews and almonds, and crafted to taste exactly “the way mum would’ve made it”. The launch brings back a flavour that’s equal parts comfort and indulgence, blending the golden aroma of ghee with the crunch of roasted nuts for a melt-in-mouth bite steeped in memory.
“Roasting nuts in ghee has always been one of the most treasured rituals in Indian cooking,” said ITC Ltd BU chief executive for Biscuits & Confections of foods division Kavita Chaturvedi. “With Mom’s Magic Ghee Roasted Nuts, we wanted to recreate that signature nostalgia in a cookie using nuts roasted in ghee, just the way moms do.”
Rolling out pan-India, the launch is supported by a new TVC conceptualised by Ogilvy, weaving a tender slice-of-life moment around the emotional power of taste. The film captures two hostel friends unwinding after a long day. When one opens a pack and offers the new cookie to the other, the first bite instantly carries her back to her childhood kitchen to her mum gently roasting nuts in ghee. A tiny hiccup makes the mother pause, just as her phone rings. The voiceover closes the loop, “Maa ki yaad kaise nahi aayegi ghee-roasted nuts waale Sunfeast Mom’s Magic Cookies.”
“This idea came from the insight that nothing tastes better than a piece of nostalgia on your tongue,” said Ogilvy South chief creative officer Puneet Kapoor. “Certain tastes trigger memory structures that bring back your mom’s love.”
With distribution across retail and e-commerce platforms nationwide, Sunfeast aims to take this nostalgic flavour from Indian kitchens to cookie jars everywhere proving once again that sometimes, the shortest route to the heart is through the taste of home.
Brands
Thomas Cook India, SOTC and Booking.com team up for smarter corporate stays
Global hotel choices meet Indian corporate controls for seamless business travel
MUMBAI: Business travel just got a major upgrade. Thomas Cook (India) and its group company SOTC Travel have joined forces with Booking.com to offer Indian corporates world-class accommodation options with a side of convenience.
The collaboration brings Booking.com’s vast global inventory, more than 31 million listings across 220 countries, straight into Thomas Cook and SOTC’s corporate booking platforms. From luxury hotels and resorts to homes and apartments, business travellers now have an unprecedented range of choices, all while staying within company travel policies.
Thomas Cook and SOTC president & group head of global business travel Indiver Rastogi said, “Today’s business travellers want more choice, flexibility and transparency. By linking Booking.com’s extensive inventory with our managed corporate tools, we’re delivering exactly that: policy control, price clarity and service support that businesses can trust.”
The offering is designed with the Indian corporate traveller in mind. Key features include transparent pricing with GST-compliant invoices, curated hotel options for SMEs to large enterprises, coverage across 2,500 plus Indian cities, verified traveller reviews, essential business amenities, and integrated policy control for approvals, budgets and credit limits.
Booking.com VP partnerships Mark van der Linden added, “Corporate travellers in India want the same seamless experience they enjoy in personal trips, with the right corporate guardrails. This partnership makes our global accommodation inventory enterprise-ready, combining choice, flexibility and localised support.”
With real-time booking access on desktop and mobile, enterprise-specific rates, loyalty benefits, and future integrations into Thomas Cook’s TravelOne platform, the partnership promises to make corporate travel smoother, safer and smarter than ever.
