Brands
Wellbeing Nutrition enters kids’ space with Superfuel Mix
MUMBAI: Wellbeing Nutrition has stepped into an entirely new aisle with the launch of Kids Superfuel, a clean-label daily nutrition mix designed for children aged seven and above. The brand, known for its science-backed wellness products, is now expanding its mission to help families make simpler and more transparent nutrition choices.
Kids Superfuel is the result of months of listening to parents who want childhood to stay full of curiosity and playful mischief, but prefer none of that mischief to enter their child’s diet. The brand says its philosophy is simple. Let children explore and be delightfully messy in life, while keeping their daily nutrition clean, clear and free of surprises.
Founder Avnish Chhabria said the launch marks an important milestone for the company as it enters a new category guided by its original promise of science, clarity and holistic wellbeing. He added that parents increasingly want products with honest formulations so they can make confident decisions about their child’s health.
Crafted for everyday use, the mix is built on clinically researched ingredients. It blends balanced protein with essential vitamins and minerals to support growth, while Omega 3 DHA aids cognitive development. Colostrum boosts immunity, probiotics and natural prebiotic fibre support digestion, and digestive enzymes help improve nutrient absorption. Calcium, Vitamin D, Vitamin K, Vitamin A, lutein and zeaxanthin round off the formula with benefits for bone strength and eye health. The mix contains no refined sugar and is naturally sweetened with monk fruit.
Kids Superfuel comes in two flavours, Creamy Vanilla and Milky Chocolate, both designed to appeal to young taste buds while staying firmly in the clean-label zone. The 400 gram pack is priced at Rs 949 and is available on the brand’s website and Amazon.
With this launch, Wellbeing Nutrition has signalled a fresh chapter in its growth story as it turns its attention from adult wellness to the world of growing children and the families who guide their everyday choices.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
