MAM
Enamor lifts the veil on luxe collab with Papa Don’t Preach
MUMBAI: If luxury had a heartbeat, Enamor’s newest collaboration would be its thrum bold, hypnotic and impossible to ignore. The lingerie brand has partnered with fashion powerhouse Papa Don’t Preach to debut a high-fashion curation wrapped in drama, desire and a dash of surreal storytelling, unveiled through a dark, cinematic film now live on Enamor’s official Instagram.
The campaign pulls viewers into a world where silk meets shadow and confidence meets choreography. With fluid movement, striking contrasts and dreamlike motifs, the film crafts an atmosphere that feels more like art cinema than fashion promo, a visual ode to women who refuse to be edited down.
Rooted in the spirit of a woman who is timeless, fearless and unapologetically herself, the collection celebrates individuality as its core luxury. Every piece balances boldness with refinement, embracing silhouettes and textures that echo power without losing elegance.
For Enamor, this collaboration is more than a creative experiment, it’s a natural progression of its design philosophy. By joining hands with Papa Don’t Preach, a brand known for its audacious aesthetic, Enamor expands its narrative for the modern, expressive consumer while retaining its own distinct design language.
The result? A curation that doesn’t just dress the body but amplifies the story of the woman wearing it unfiltered, unafraid and unforgettable.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
