OTTplay goes full Thalaivar as 12 December becomes Rajinikanth Day

MUMBAI: When the calendar hits 12/12 and millions instinctively look skyward, it can mean only one thing, it’s Thalaivar time. OTTplay has now made that instinct official, declaring 12 December as “Rajinikanth Day” every year, beginning with a blockbuster tribute to mark the Superstar’s 75th birthday.

The celebrations kicked off with a striking full-page homage in Hindustan Times, headlined “12/12 Happy Rajinikanth Day”, a bold salute to a phenomenon who has ruled single screens, satellites and streaming alike for five decades. The creative captures the unmatched aura of a man whose impact transcends borders, languages and generations; a star who inspired whistles in cinema halls, swagger in the streets and courage in countless hearts.

But the print tribute is only the opening act. OTTplay India’s leading OTT aggregation platform that curates content from 30 plus streaming services under a single subscription has rolled out a full-scale digital and social campaign urging fans to binge their way through Rajinikanth’s legendary career. From Baashha to Muthu, Kabali to Petta, viewers can rediscover his milestones across partner platforms including SunNXT, JioHotstar and Z5.

Speaking on the initiative, OTTplay CEO Avinash Mudaliar said, “Rajinikanth is not just a superstar. He is a feeling, a memory and a part of growing up for millions. This tribute is our way of saying thank you to the man who still unites families and generations like no one else. Through OTTplay, we want every fan from those who watched him on grainy prints to today’s streaming natives to relive his journey.”

With this campaign, OTTplay blends nostalgia, fandom and discovery into one seamless celebration ensuring that on 12 December and beyond, the legend of Rajinikanth continues not just to be remembered, but re-experienced.