Brands
Brandcare crowned India’s health agency of 2025 in global TopFice ranking
MUMBAI: Brandcare has been named India’s Health Agency of 2025 by TopFice, a global, independent ranking platform, marking a rare international recognition for Indian healthcare communications.
The Mumbai-based firm is the only specialised Indian healthcare agency to feature in the 2025 rankings, placing it alongside global leaders such as Klick Health, Igloo Lab, VML Health and Area 23.
TopFice’s assessment is based on agency performance across leading international creativity and effectiveness festivals during 2024–25. The ranking aggregates results from 72 award shows and more than 11,000 trophies worldwide, offering a consolidated measure of creative excellence.
Founded as an independent healthcare-focused agency, Brandcare has built its reputation on blending scientific rigour with culturally rooted storytelling. With operations in India and Singapore, the agency has expanded into a full-service healthcare communications partner, integrating digital, analytics and health technology capabilities.
Among the campaigns cited in the ranking is Edema Pranaam, which reimagined the traditional Indian gesture of pranaam as a visual cue for detecting pedal edema, an early indicator of cardiac risk. Another, Drain Edema, used a stark visual metaphor to make fluid retention clinically and emotionally visible.
The agency was also recognised for Gram Health Locket, a digitised wearable health record developed with Keshav Srushtee for tribal communities in western India. The initiative has reached 31 villages and more than 11,000 families.
“The TopFice recognition is a testament to Indian creativity and effectiveness in healthcare communication,” said Brandcare founder, CEO and CCO Rashmi Thosar. “It reinforces our belief that healthcare advertising demands cultural sensitivity, scientific integrity and creative excellence.”
This year’s TopFice edition marks its first comprehensive evaluation of agencies from Asia and Africa, reinforcing Brandcare’s position as a global contender from India in specialised healthcare communications.
Brands
Ather Energy doubles service network to 500 centres nationwide
EV maker scales support alongside growth to keep riders on the road
MUMBAI: Ather Energy is quietly building more than just scooters. It is building the backbone to keep them running.
The electric two-wheeler maker has expanded its service network to 500 authorised centres across India, nearly doubling its footprint in a year from 277. The move mirrors its growing retail presence and signals a clear focus on one often overlooked part of EV ownership, what happens after the purchase.
From the outset, Ather has prioritised service support in every city it enters, aiming to make ownership as smooth as the ride itself. Its Gold Service Centres bring in upgraded customer lounges, modern equipment and processes designed to make servicing more transparent and reliable.
Speed, too, is part of the pitch. Through its ExpressCare initiative, riders can get periodic maintenance done in about an hour, now available across 82 centres, turning what used to be a chore into a quick pit stop.
Ather Energy chief business officer Ravneet Singh Phokela said, “Crossing 500 service centres is an important milestone as we scale across the country. Reliable after-sales support is central to the ownership experience, and our focus remains on consistent service quality and accessibility.”
The expansion comes as demand grows for models like the Ather 450 and the Rizta, which have helped the company reach a broader set of riders across metros and emerging cities alike.
Alongside servicing, Ather continues to power up infrastructure through the Ather Grid, now one of the largest fast-charging networks for two-wheelers, with over 4,300 charging points.
With plans to scale further and deepen its presence, Ather’s approach is clear. Selling the scooter may start the journey, but keeping it running smoothly is what sustains it.
