Brands
Prerna Kapur joins Noise as associate director for marketing
GURGAON: Noise has strengthened its marketing leadership with the appointment of Prerna Kapur as associate director for marketing, as the connected lifestyle brand sharpens its focus on storytelling, partnerships and community-building.
Kapur will lead brand partnerships, public relations and community initiatives, shaping Noise’s external narrative as it scales in India’s fast-growing smart wearables and audio market.
She brings broad experience in brand building and strategic communications, having worked across services-led businesses. Before joining Noise, Kapur held roles at Zomato, Taj Hotels and HPE, where she helped sharpen brand positioning and deepen market engagement.
At Noise, her mandate includes forging meaningful collaborations with brands and creators, strengthening community engagement across platforms, and working closely with internal teams and ecosystem partners to ensure consistency and impact.
Kapur said joining Noise marked an exciting new chapter, adding that she looked forward to building thoughtful partnerships in the smart wearables and audio space.
As competition heats up in connected devices, Noise is signalling that brand, not just hardware, will power its next phase of growth.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
