Brands
Brijendra Singh joins Emcure Pharmaceuticals as executive vice-president
MUMBAI: Emcure Pharmaceuticals has appointed Brijendra Singh as executive vice-president, roping in one of the industry’s most seasoned commercial leaders as it sharpens its focus on scale, launches and market expansion.
Singh brings more than 40 years of experience across pharmaceutical sales, product launches and market strategy, with a career built on taking therapies from pipeline to patients at scale. He joins Emcure after a long stint at Lupin, where he most recently served as vertical head and senior vice-president for sales and marketing across cardiology, diabetes, metabolic and ophthalmology portfolios.
At Lupin, Singh led teams of more than 1,000 professionals and managed a business worth over Rs 800 crore. He played a central role in launching and scaling the company’s diabetes care division, now ranked No. 1 in sales at Lupin and among the top three therapy areas in the Indian pharmaceutical market.
Singh’s career spans every rung of the sales ladder, from medical sales representative to national and regional leadership roles, giving him a rare ground-up understanding of execution in India’s complex pharma markets.
As Emcure looks to accelerate growth across chronic and speciality therapies, Singh’s appointment signals a renewed push for scale, speed and on-ground excellence.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
