Chandan Das joins Mirchi as vice-president for business

MUMBAI: Mirchi has strengthened its commercial leadership with the appointment of Chandan Das as vice-president for business, bringing in a seasoned media sales executive with deep experience across television, digital and regional markets.

Das joins Mirchi after leading digital and TV revenue generation for the south at JioStar, where he was responsible for monetising marquee properties such as Bigg Boss, Hotstar originals, world TV premieres and network-wide inventories.

He was elevated to director in April this year, reflecting his growing remit across platforms and markets.

With over 14 years of experience, Das has built a reputation for scaling revenue, launching high-impact properties and building teams that blend sharp client insight with disciplined execution. His career includes more than a decade at Disney Star, where he held multiple leadership roles spanning the south, east and regional markets, managing portfolios ranging from Rs 60 crore to over Rs 250 crore.

At Disney Star, Das led ad sales for flagship general entertainment and movie channels, headed regional businesses and played a key role in driving growth across Hindi and regional networks. Earlier stints at HT Media and Info Edge further sharpened his grounding in client solutions and revenue-led strategy.

At Mirchi, Das is expected to focus on accelerating business growth, strengthening advertiser partnerships and unlocking new monetisation opportunities across radio, digital and integrated offerings.

As competition intensifies across audio and content platforms, Mirchi’s latest hire signals a clear intent: chase growth aggressively—and sell smarter.