Brands
Delhivery delivers the goods in 15 minutes flat
MUMBAI: Speed demons, rejoice. Delhivery, India’s largest fully integrated logistics provider, is bringing its 15-minute pickup service to Mumbai and Hyderabad, promising to whisk parcels across town faster than you can say “stuck in traffic.”
The company launched its on-demand intracity service via the Delhivery Direct app on 15 December, targeting small businesses, direct-to-consumer brands, and individuals who need something delivered yesterday—or at least within the hour. Customers can summon two-wheelers for smaller parcels or upgrade to three and four-wheelers when the load gets hefty.
“We are thrilled to expand Delhivery Direct’s local on-demand service to Mumbai and Hyderabad, bringing our fast, affordable, and reliable intracity logistics to two more major markets,” said Delhivery head of intracity business Nikhil Vij. The launch brings the company’s footprint to five key cities, including Delhi-NCR, Bengaluru, and Ahmedabad.
The service offers real-time tracking across commercial and residential hubs in both cities. The app, available on Google Play and Apple’s App Store, also handles intercity shipments to over 18,850 pin codes nationwide—though presumably those take longer than 15 minutes.
Since its inception, Delhivery has fulfilled over four billion shipments and serves more than 48,000 customers. With India’s e-commerce market booming and everyone wanting everything now, the company is clearly betting that faster is better. Whether Mumbai’s notorious traffic will cooperate with that 15-minute promise is another matter entirely.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
