Brands
Senco’s Aham puts the groom back in the wedding spotlight
MUMBAI: For decades, Indian weddings have sparkled to a familiar script. The bride dazzles, the groom applauds. Senco Gold and Diamonds is now flipping that narrative with Aham, a wedding jewellery brand created exclusively for men.
Designed for the modern Indian groom, Aham brings masculine elegance to the forefront, offering jewellery that is confident, expressive and unapologetically personal. It is a quiet shift with a bold shine, one that recognises that weddings today are about equal presence, not borrowed spotlight.
The collection spans bold gold chains, sculpted kadas, refined platinum wristwear, diamond-studded rings, sleek cufflinks and contemporary two-tone pieces. Each creation is meticulously handcrafted by Senco’s master kaarigars, balancing tradition with modern design sensibilities.
Aham is built for versatility. Whether worn at pre-wedding festivities, during the ceremony or long after the celebrations fade, the pieces are designed to move effortlessly across occasions. They complement structured sherwanis, tailored bandhgalas, Indo-western silhouettes and even classic evening suits, enhancing the look without overpowering it.
Senco Gold and Diamonds director and head of marketing and designs Joita Sen, says the idea was born from changing relationships and changing tastes. “Today, the groom’s style matters as much as the bride’s. With Aham, we wanted both to shine equally. The collection gives grooms the freedom to express who they are, naturally and effortlessly.”
With Aham, Senco is not just launching jewellery. It is making a statement. In the new-age Indian wedding, the groom is no longer a supporting act. He is centre stage, polished, confident and finally dressed for the part.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
