Brands
Mirah Hospitality ropes in Arjun Raj Kher as chief marketing officer
MUMBAI: Mirah Hospitality & Gourmet Solutions Pvt Ltd has appointed Arjun Raj Kher as chief marketing officer, bringing back a familiar hand to sharpen brand strategy and fuel its next phase of growth.
A seasoned marketing leader with over two decades of experience in India’s food and beverage sector, Kher is known for scaling brands, driving expansion and delivering strong gains in revenue and market share. He previously worked with Mirah Hospitality between 2017 and 2021 and returns with a mandate to deepen brand equity and accelerate customer-led growth.
Kher has held senior leadership roles across prominent restaurant and dining concepts including Hitchki, Bayroute, Flax, Yazu, Juliette and Maai. His career spans marketing operations, business development, P&L ownership and brand positioning, marking him out as a rare all-rounder in a crowded sector.
He has also worked with a wide range of hospitality and nightlife brands, from China House at the Grand Hyatt to AER, Tote on the Turf, Athena and Indigo, blending strategic direction with operational rigour.
In his new role, Kher will oversee brand vision, integrated marketing, digital initiatives and customer experience across Mirah’s portfolio. The company expects his return to strengthen its competitive edge as it expands across formats and geographies.
Mirah Hospitality & Gourmet Solutions operates well-known brands such as Rajdhani, Bayroute and Hitchki, alongside outdoor catering and cloud kitchen ventures including Rajdhani Street, Rollji and The Mezze Company. The group continues to bet on scale, consistency and culinary innovation to drive growth in India’s organised F&B market.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
