e-commerce
Taara ra ra to door Instamart turns Christmas into a 10 minute groove
MUMBAI: Christmas cheer rarely waits for shopping lists, and Instamart seems determined not to either. In its latest festive digital film, the quick commerce platform leans into pop nostalgia, Punjabi swagger and a generous dose of sparkle to deliver a simple promise with a musical wink: whatever Christmas throws at you, it can arrive in just 10 minutes.
Set to the instantly recognisable Bolo Ta Ra Ra by Daler Mehndi, the film gives the 90s bhangra-pop classic a seasonal makeover. With official rights secured for the track, Instamart reworks it into Taara Ra Ra, Ghar Ghar Aa Ra Ra, turning a cult dance anthem into what may well become a desi Christmas earworm this year.
The story opens quietly on Christmas Eve. Under a carefully decorated tree stands a 6 to 8-year-old Sardaar child, hands folded in prayer, wishing not for toys or treats, but to become a Christmas star. As the beat drops, the wish comes true. The child transforms into a glowing taara, bursting into thousands of tiny stars that scatter across the country.
What follows is a fast-paced festive montage that hops from a Kerala verandah turned dance floor to a Kolkata taxi grooving at a signal. Carollers in the North East break into jive, a Goa shack sways mid-dinner, fishermen light up the sea at night, nurses steal a moment outside a clinic, a Bandra couple embraces Christmas cool, and even a heritage bakery joins the beat. One taara, one rhythm, and suddenly the country is moving in sync.
The punchline lands digitally. A single taara drops into a smartphone as someone scrolls Instamart, taps Add to cart, and the voiceover spells it out with festive flair: from Christmas gifts to the star on top of the tree, everything arrives in 10 minutes, only on Instamart. The film closes where it began, with the taara returning to the tree and morphing back into the child, who seals the deal with a knowing wink.
Swiggy head of brand Mayur Hola, says the idea plays on a familiar festive panic. One minute you are humming a tune, the next you realise you have forgotten the gifts, décor or that one missing taara. The film, he notes, is a reminder that celebrations need not pause for errands, especially when last-minute needs can be sorted in minutes.
Beyond the film, Instamart is backing the cheer with a wide Christmas assortment spanning décor, festive essentials and gifting options. The ad may dance front and centre, but the message is unmistakably practical. When Christmas sneaks up faster than expected, Instamart wants to be the reason the party never misses a beat.
e-commerce
Samsung Galaxy S26 series now available for instant delivery on Instamart
AI powered flagship phones start at Rs 87,999 with launch offers up to Rs 9,000.
MUMBAI: In the age of quick commerce, even flagship smartphones are learning to arrive at your doorstep at lightning speed. Instamart has partnered with Samsung to make the newly launched Galaxy S26 series available for instant purchase on the quick commerce platform, expanding the category beyond groceries and daily essentials into premium consumer electronics.
The Galaxy S26 lineup, which includes the S26 Ultra, S26+ and S26, is now available across several major Indian cities including Bangalore, Mumbai, Delhi, Hyderabad, Chennai, Kolkata, Ahmedabad and Pune, among others.
The flagship series introduces several new features, led by what Samsung describes as the world’s first built in Privacy Display on a smartphone, available exclusively on the Galaxy S26 Ultra. The display is designed to enhance privacy while unlocking a new class of screen experiences.
The devices also integrate agentic artificial intelligence designed to quietly manage routine tasks in the background, allowing users to focus on more meaningful interactions with their device.
Positioned as a major step forward in AI powered smartphones, the Galaxy S26 Ultra also introduces enhancements in areas such as nightography photography and Photo Assist tools, aimed at improving low light imaging and AI driven creative editing.
Through the partnership, Instamart is extending its quick commerce proposition to high value electronics, allowing customers to order the Galaxy S26 series and receive it almost instantly once sales go live.
The Galaxy S26 series will be available starting at Rs 87,999. As part of the launch offers on Instamart, customers can avail an instant discount of up to Rs 9,000 using an HDFC Bank credit card. Buyers can also opt for No Cost EMI options for up to 9 months.
The move reflects the growing overlap between quick commerce and consumer electronics, as platforms race to deliver not just groceries but also premium technology products with the same promise of speed and convenience.
