Connect with us

Brands

Cold, cashmere who? Dollar turns up the heat with a sharper winter layer

Published

on

MUMBAI: As winter tightens its grip across India, Dollar Industries Limited is making sure staying warm does not mean dressing dull. The innerwear major has rolled out its latest Winter Collection, combining everyday practicality with a cleaner, more tailored look through its Dollar Thermals and Dollar Ultra Premium Thermals.

Designed for consumers who want warmth without the waddling effect, the new range focuses on fit as much as function. The thermals come with 0 percent shrinkage, ensuring the silhouette stays intact long after repeated washes. Crafted from premium fleece fabrics, the collection promises consistent insulation and day-long comfort, while keeping the profile sleek enough to sit neatly under winter layers.

At the top end sits the Dollar Ultra Premium Thermals, made using 100 percent Super Comb Siro Clean Cotton Yarn. The emphasis here is on softness, durability and reliable heat retention. Specialised processing ensures minimal shrinkage and a longer life cycle, positioning the range as a season-long staple rather than a short-term fix.

Advertisement

According to Dollar Industries Limited managing director Vinod Kumar Gupta the collection is a response to how winterwear expectations are changing. “Consumers want warmth without compromising on style. Our winter portfolio reflects that shift, offering products that work across different climates while maintaining comfort and aesthetics,” he said.

The collection also leans into variety. With classic U-cuts, sharper V-necks and snug high-neck designs, the line-up caters to different layering needs and personal styles. Importantly, it spans men’s, women’s and kids’ ranges, turning thermals into a family affair rather than an afterthought purchase.

Price points are kept deliberately accessible. Dollar Thermals are priced between Rs 350 and Rs 500, while the Ultra Premium range sits slightly higher at Rs 450 to Rs 600. The products are available across select retail outlets nationwide, the brand’s official e-commerce store and major online marketplaces.

Advertisement

As winterwear becomes less about hiding under bulk and more about smart layering, Dollar’s latest drop signals a clear intent: to stay warm, look sharp and keep things comfortably within budget.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Brands

Rohini Laya Venkateswaran named executive director at Gillette India

P&G veteran with two decades of experience steps into leadership role

Published

on

Rohini Laya Venkateswaran

NEW DELHI: Rohini Laya Venkateswaran has been appointed executive director at Gillette India Pvt. Ltd., bringing with her more than two decades of experience across sales, strategy and brand leadership within the consumer goods sector. In her new role, she will help steer the company’s strategic direction and growth while strengthening its footprint in the grooming and personal care category.

Venkateswaran joins the board after a long career at Procter & Gamble, where she spent nearly 21 years shaping sales strategy, building brands and driving market expansion across India and international markets.

Most recently, she served as chief sales officer for India at P&G. Prior to that, she was vice president and country manager for east gulf markets, overseeing operations in Kuwait, Oman, Bahrain and Qatar while also guiding sales strategy across the Gulf region, including the UAE.

Advertisement

Earlier in her career, she led sales strategy and planning for India while serving as marketing leader for brands such as Olay and Old Spice. During this stint, she focused on reshaping go-to-market channels and building awareness through digital, social and influencer-led campaigns to drive growth.

Her journey at P&G also included roles such as director sales strategy and planning leader India, associate director modern retail and ecommerce, regional manager for Delhi and Rajasthan, and several key account and trade marketing roles across the country. She also spent time in the United States working on the P&G Walmart international team, collaborating on global retail initiatives.

Venkateswaran holds an MBA in marketing from SP Jain Institute of Management and Research and a bachelor’s degree in mechanical engineering from RV College of Engineering.

Advertisement

With her mix of sales acumen, brand-building experience and global exposure, Venkateswaran’s appointment signals a sharpened focus on growth and market leadership for Gillette India.

Continue Reading

Advertisement News18
Advertisement All three Media
Advertisement Whtasapp
Advertisement Year Enders

Copyright © 2026 Indian Television Dot Com PVT LTD

This will close in 10 seconds

×