iWorld
Good intentions gone rogue as Shubhchintak plots a dark OTT debut
MUMBAI: The season of goodwill takes a deliciously wicked turn this December, as Shubhchintak proves that not all good intentions come gift-wrapped. ShemarooMe has announced the digital premiere of the dark-comedy thriller on 18 December 2025, bringing a genre-bending Gujarati film straight to living rooms across the country.
Directed by Nisarg Vaidya, Shubhchintak blends sharp humour with simmering tension, carving out fresh territory for Gujarati cinema. The film leans into irony and chaos, using comedy not as comic relief but as a pressure valve for a story that steadily tightens its grip.
At the centre of the plot is Meghna, a reluctant first-timer who teams up with two accomplices to honey-trap Sanjay as part of a carefully planned act of revenge. What starts as a calculated setup soon unravels into a chain of comic mishaps, emotional stand-offs and moral crossroads, forcing Meghna to confront whether revenge delivers closure or simply multiplies the damage.
The film boasts a sizeable ensemble cast featuring Manasi Parekh, Swapnil Joshi, Viraf Patell, Deep Vaidya, Mehul Buch, Tusharika Rajyaguru, Nisarg Trivedii, Morli Patel and Viya Rathod. Produced by Parthiv Gohil and Manasi Parekh, with Dhaval Thakkar on board, the project brings together familiar faces while nudging them into unfamiliar, darker territory.
For Gujarati cinema, Shubhchintak also marks a notable first. It introduces Swapnil Joshi to the language’s film space, while pushing the industry beyond its comfort zone of family dramas and romances into sharper, more experimental storytelling.
With this release, ShemarooMe continues to expand its Gujarati slate with films that favour narrative risk over formula. The platform has steadily positioned itself as a home for stories that reflect changing audience tastes, particularly among viewers seeking genre variety beyond the mainstream.
Shubhchintak begins streaming exclusively on ShemarooMe from 18 December 2025, offering viewers a reminder that sometimes, the most entertaining stories emerge when good intentions go spectacularly off-script.
iWorld
Epic Company launches unified Epic Studio for films and OTT
Vivek Krishnani to head films business; Samar Khan leads OTT & Television.
MUMBAI: Epic just merged its creative superheroes under one cape because when films and OTT need to fight for attention together, you don’t keep them in separate universes. The Epic Company has launched Epic Studio, a next-generation creative and production powerhouse that unites Juggernaut Productions and Movieverse Studio under a single banner. The move creates a streamlined, scalable platform for premium storytelling across theatrical films, OTT originals, television, digital-first formats and branded content.
Vivek Krishnani has been appointed chief executive officer, Epic Studio (Films), overseeing the theatrical and film business with a focus on culturally resonant narratives across Hindi, Telugu, Tamil, Gujarati and Malayalam cinema. Samar Khan continues as chief executive officer, Epic Studio (OTT & Television) and retains his role as chief content officer for Docubay and Epic On.
The Epic Company managing director Aditya Pittie said, “Epic Studio brings together our entire creative ecosystem under one unified studio vision. This is not just an integration of verticals, but the creation of a collaborative environment where writers, filmmakers, creators, and brand partners can seamlessly develop and scale stories across formats and screens.”
Vivek Krishnani added, “We are building an audience-focused mainstream film studio committed to delivering fresh, engaging, and innovative stories for both theatrical and streaming platforms.”
Samar Khan commented, “This alignment allows us to approach storytelling with a unified studio mindset. We are building IP under one creative umbrella, with scale and longevity in mind from inception.”
The unified structure eliminates silos, enabling ideas to flow fluidly from concept to screen while adapting to evolving audience behaviour. Epic Studio positions itself as a creator-led ecosystem championing purposeful, resonant storytelling with commercial strength.
In an entertainment landscape where stories now leap between screens faster than plot twists, Epic isn’t just building a studio, it’s crafting a single launchpad where every tale gets the best shot at soaring across every platform.
