MAM
Amit Achupulaya promoted as manager production services sports at JioStar
MUMBAI: Amit Achupulaya, one of Indian television’s most battle-hardened broadcast technicians, has taken charge as manager, production services sports at JioStar, marking another high-profile move in the fast-consolidating sports media ecosystem.
Achupulaya brings with him more than two decades of experience across live sports, news and large-scale broadcast operations. Best known for his long stint at CNBC-TV18, where he rose from video editor in 2000 to chief video editor by 2007, he spent nearly 12 years running post-production across CNBC-TV18 and Awaaz-TV18, overseeing daily output at scale and under relentless deadline pressure.
In recent years, he has been at the sharp end of live sport. He worked as an EVS operator on Sony Sports’ Olympic Games Tokyo 2020 broadcast, handled Libero and Piero systems for Star Sports’ Indian Super League across multiple seasons with Deltatre, and served as match VT editor during the ICC Men’s T20 World Cup 2021 in the UAE. His freelance portfolio also includes IPL live shows for Mumbai Indians across television, YouTube and Facebook.
Prior to getting the manager production services sports role at JioStar, Achupulaya was designated as manager and chief video editor at Viacom Sports18, where he played a key role in shaping live sports production workflows, graphics integration and editorial packaging for marquee properties.
Fluent across EVS, Piero, Libero and advanced video editing systems, Achupulaya is widely regarded as a rare all-rounder with deep, end-to-end understanding of how modern broadcast and digital sports platforms are built, stressed and delivered.
At JioStar, he will be responsible for strengthening production services across sports properties at a time when rights, technology and viewer expectations are colliding at speed.
From newsroom tape decks to Olympic control rooms, Achupulaya has seen it all. Now, at Jiostar, he is back where the action is loudest, fastest and unforgiving, and that is exactly where he does his best work.
MAM
Sleepwell unveils nationwide sleep study on World Sleep Day
79 per cent use screens before bed, 36 per cent of 18–25-year-olds sleep ≤5 hours.
MUMBAI: Sleepwell just dropped the pillow truth bomb because when India’s sleeping less and scrolling more, even the mattress wants to stage an intervention. On World Sleep Day 2026, Sleepwell released its nationwide Sleep Study, painting a stark picture of India’s escalating sleep crisis. The findings show that 79% of Indians use screens right before bed, fuelling restless nights and drowsy days. Alarmingly, 36% of young adults aged 18–25 sleep five hours or less making them the country’s most sleep-deprived group.
The study also busts the myth of “catch-up sleep”, 65% of respondents actually sleep even later on weekends, pointing to increasingly irregular patterns that spill fatigue into the working week. Mattress discomfort emerged as a frequently overlooked culprit behind late-night wake-ups and constant leak-anxiety checks.
To drive the message home, Sleepwell’s CMO Puneet Gulati appeared on Zee Business, stressing that quality sleep isn’t a luxury, it’s foundational health. He highlighted how the right mattress can transform restless nights into restorative ones.
The brand doubled down with clever late-night activations, partnering with a quick-commerce platform to serve contextual ads between 11 pm and 3 am, gently nudging bleary-eyed scrollers to consider mattress discomfort as the reason they’re still awake and pointing them to the nearest Sleepwell store. Digital influencers and creators also shared relatable stories of how poor sleep fuels impulsive late-night behaviour.
In a nation that celebrates hustle but quietly pays for it in lost rest, Sleepwell isn’t just selling mattresses, it’s selling the radical idea that sometimes the bravest thing you can do is close your eyes and actually sleep well.
