Brands
Glam21 ropes in Avneet Kaur for wedding campaign, unveils bridal contest
NEW DELHI: Glam21 is turning the wedding season into a full-blown celebration of beauty, glamour and big dreams. The cosmetics brand has launched a nationwide wedding campaign from 14 December, bringing together festive offers, immersive experiences and a dash of celebrity charm with actor and style favourite Avneet Kaur at its heart.
Designed to capture the excitement that surrounds Indian weddings, the campaign blends bridal inspiration with shopper rewards. As part of the initiative, Glam21 has rolled out a wedding contest for customers purchasing products worth Rs 1,499 or more. One lucky bride-to-be will win a once-in-a-lifetime experience, inviting Avneet Kaur to her wedding and receiving a bridal makeover by a celebrity makeup artist. Non-brides are also in the mix, with the chance to win an iPhone 17 Pro.
Founder Pradeep Goyal said the idea was to make weddings feel even more special. He added that the campaign combines celebrity appeal, exclusive prizes and immersive retail experiences to ensure customers feel celebrated during one of life’s biggest milestones.
Running until 27 January 2026, the campaign extends well beyond screens. Glam21 has gone big on in-store branding with wedding-themed displays, striking gate arches and festive pandals offering free makeovers, trials and games. In busy Delhi markets, flash mobs featuring brides carrying oversized Glam21 products are set to turn heads and draw crowds.
The push is being amplified online through influencer collaborations, ensuring the buzz travels from store aisles to social feeds. With colour, creativity and a touch of stardom, Glam21’s latest campaign positions the brand as a lively companion to the wedding season, proving that when beauty meets celebration, the spotlight follows.
Brands
Bosch and Tata AutoComp to form JV for e-mobility in India
Equal stake venture to build electric drive systems and motors
BENGALURU: Bosch Limited and Tata AutoComp Systems are joining forces to tap into India’s fast-evolving electric mobility story, announcing plans for a 50:50 joint venture focused on key vehicle electrification technologies.
The proposed venture, expected to begin operations by mid-2026 subject to regulatory approvals, will focus on engineering, manufacturing and sales of eAxle systems and electric motors. Headquartered in Pune, it aims to bring global technology closer to the local market at a time when India’s automotive sector is shifting gears towards electrification.
For Bosch Group India president and Bosch Limited managing director Guruprasad Mudlapur, the direction is clear. He noted that battery electric technology is central to reducing emissions across passenger vehicles and select commercial segments, adding that the partnership is designed to accelerate adoption through advanced and efficient solutions.
The collaboration reflects a broader shift in the mobility landscape, where global expertise is increasingly being localised. Bosch Limited joint managing director and Mobility Solutions India president Sandeep Nelamangala, pointed out that customers are seeking cutting-edge global technologies tailored for India, a demand this venture aims to meet.
From Tata AutoComp’s perspective, the partnership brings complementary strengths to the table. Tata AutoComp vice chairman Arvind Goel, highlighted that India’s mobility ecosystem is being reshaped by electrification, localisation and the need for scalable solutions, making such collaborations increasingly vital.
Bosch’s global commitment to e-mobility is already significant, with investments exceeding six billion euros. Robert Bosch GmbH executive vice president, manufacturing and quality, electrified motion Karsten Müller, said the venture will help bring these technologies to India while strengthening the company’s regional presence.
With India now the world’s third-largest automotive market, the timing of the partnership is notable. As the country accelerates towards cleaner mobility, this joint venture positions both companies to ride the electric wave, combining engineering muscle with market ambition.
