Brands
Royal Enfield elevates Piyush Prasad to lead global business development – EV
GURGAON: Royal Enfield has turned up the voltage on its electric ambitions, elevating Piyush Prasad to lead global business development – EV, a move that sharpens the company’s focus on the fast-rising electric motorcycle race.
In his new role, Prasad will spearhead global EV partnerships, open up new markets and drive strategic growth across key regions as Royal Enfield accelerates its shift from petrol heritage to electric relevance.
With more than two decades across automotive and electric vehicle businesses, Prasad brings heavyweight experience from Hero electric vehicles pvt ltd, Harley-Davidson Motor Company, Renault, General Motors, Mahindra Group and Hyundai Motor Company. His track record in business development, market operations and sales leadership gives Royal Enfield a steady hand at a pivotal moment.
As the battle for electric mobility heats up worldwide, Royal Enfield is signalling intent: the EV journey is no side project. With Prasad at the throttle, the iconic motorcycle maker is gearing up to ride hard and ride global.
Brands
Adidas elevates Sartaj Kadian to director of digital marketing
Performance marketing lead steps up to drive AI-led, full-funnel growth across MENA and CIS
DUBAI: Adidas has promoted Sartaj Kadian to director digital marketing, tightening its grip on performance-led growth as brands double down on data, AI and cross-channel precision in a fiercely competitive retail landscape.
Kadian, who has spent over five years with the sportswear giant, most recently led performance marketing across MENA and CIS, steering media strategy and innovation to deliver both brand lift and commercial impact. In his new role, he will take charge of end-to-end digital marketing, with a sharper focus on integrating brand storytelling with measurable, full-funnel outcomes.
A digital marketing leader with over a decade of experience across global markets, Kadian has built and scaled high-performing teams, managed multi-million euro budgets and consistently delivered double-digit growth anchored in ROI. His playbook blends marketing mix modelling, AI-led optimisation and deep analytics to align marketing spends with business priorities.
Before adidas, Kadian led digital marketing, CRM and analytics at Landmark Group, where he drove omni-channel strategies spanning customer acquisition, engagement and retention across retail and e-commerce funnels. Earlier stints at McKinsey & Company and Mu Sigma saw him specialise in analytics-led marketing, predictive modelling and demand forecasting for large-scale clients.
His elevation comes as Adidas sharpens its digital muscle in key growth markets, where consumer journeys are increasingly fragmented and performance accountability is non-negotiable. The mandate is clear: fuse creativity with data, and turn every consumer interaction into measurable value.
In a market where clicks must convert and brand love must sell, Kadian now sits at the nerve centre of adidas’s digital ambition—where strategy meets scale, and data decides the winners.
