Brands
Sky City Mall sleighs Christmas by sharing cheer beyond shopping
MUMBAI: ’Tis the season to give and Sky City Mall decided to gift more than glitter. Mumbai’s newest lifestyle destination marked its first Christmas not just with twinkling décor, but with a day of laughter, music and memory-making for children from Shiksha Seva Foundation.
Launched earlier this year, Sky City Mall has quickly carved a place for itself on the city’s retail map. This festive season, it extended that momentum into a meaningful community moment by hosting a specially curated Christmas experience for the NGO’s students.
The mall’s central atrium was transformed into a full-blown festive playground, complete with a towering Christmas tree, a revolving reindeer carousel and a colourful hot-air-balloon photo installation. Adding to the cheer was a live performance by a 12-member Christmas choir, filling the space with carols and a shared sense of celebration.
The highlight of the day came at Timezone, where the children enjoyed an exclusive entertainment session packed with arcade games and interactive play. The visit wrapped up with a festive walkthrough of the mall’s installations, allowing the children to soak in the sights, sounds and spirit of Christmas in its most joyful form.
Speaking about the initiative Oberoi Realty CEO for MallsTanu Prasad said the mall was envisioned as more than a retail address. “As we celebrate our first Christmas, it was important to reflect on the true meaning of the season. Sharing joy and creating moments of happiness is central to what Sky City Mall stands for,” he said.
By putting people before purchases, Sky City Mall turned Christmas décor into a deeper statement that the season shines brightest when it’s shared.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
