Brands
Dipan Sen joins Wow! Momo as vice president – sales
MUMBAI: Wow! Momo has roped in Dipan Sen as vice president – sales, tasking him with sharpening sales strategy and scaling the brand’s own business channels as it accelerates expansion across formats and geographies.
Based in Kolkata, Sen brings deep experience in revenue growth, partnerships and go-to-market execution—capabilities that align squarely with Wow! Momo’s next phase of growth.
Before this move, Sen spent more than four years at Swiggy, most recently as general manager – enterprise, where he led the enterprise business for Swiggy Dineout. His stint saw him drive national partnerships, roll out high-impact initiatives such as self-delivery models, and play a key role in bringing global QSR brands to India. Earlier roles across marketplace and e-commerce businesses add further heft to his consumer playbook.
For Wow! Momo, the hire signals sharper focus on owned channels, tighter execution and faster scale—less noise, more bite.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
