Brands
Techugo appoints Akshay Gupta as vice president for global IT
NOIDA: Techugo, the global mobile application development and digital transformation firm, has appointed Akshay Gupta as vice president, IT for global markets, signalling its intent to sharpen technology leadership as it scales across borders.
In his new role, Gupta will lead Techugo’s global IT strategy, with a focus on building secure, high-performance and scalable technology frameworks that support worldwide operations. His mandate is clear: align technology with business outcomes, strengthen global delivery, and help power the company’s next phase of international growth.
Gupta joins Techugo from Global Innovations, where he served as chief business officer and steered revenue planning, operations and cross-functional teams across markets. He played a key role in driving business transformation through technology-led initiatives.
Over the years, he has held senior leadership positions at AdCrest Media LLC, Digital Cappuccino and Ackrolix Innovations, contributing to market expansion and operational growth in the digital space. His career also includes consulting stints with global brands such as HP, HCL Technologies, Google ETO, OLX Group and Unacademy, giving him a rare blend of enterprise scale exposure and startup agility.
What sets Gupta apart is his unconventional journey. He began in sales, marketing and P&L leadership before moving steadily into IT operations, infrastructure planning and digital systems. That transition has shaped his belief that technology works best when it speaks the language of business.
Commenting on the appointment, Techugo CEO and co-founder Abhinav Singh said, “Akshay understands both sides of the table. He has driven revenue and quietly built IT strategy behind the scenes. As we expand globally and invest deeper in enterprise and AI-led solutions, his leadership will be critical in creating a robust and future-ready IT ecosystem.”
Gupta said he was excited to join Techugo at a pivotal moment. “My journey from business leadership to IT strategy has reinforced one simple truth: technology must enable growth, efficiency and scale. Techugo is at an exciting stage globally, and I look forward to working with teams across regions to build secure, efficient and innovative systems that deliver real value to clients.”
With this appointment, Techugo continues to position IT not as a support function, but as a strategic engine for global growth.
Brands
Myntra revives ‘Fashion ki Adalat’ to put social judgments on trial for International Women’s Day
Courtroom satire stars Lisa Ray and Archana Puran Singh
NATIONAL: Ahead of International Women’s Day, fashion e-commerce platform Myntra has revived its social campaign Fashion ki Adalat, expanding the idea of societal judgment beyond clothing choices.
The latest instalment of the campaign features actor and model Lisa Ray in a satirical courtroom drama that puts everyday scrutiny of women’s choices on trial. Veteran actor Archana Puran Singh reprises her role as the presiding judge, delivering the verdict in a humorous yet pointed narrative.
Set inside a stylised courtroom, the campaign frames the case as “Society vs Her Choices,” turning familiar criticisms into formal accusations. Through humour and satire, the film examines how women’s decisions, ranging from fashion and career to marriage and identity, are frequently judged across different stages of life.
The narrative traces three phases of Lisa Ray’s life. At 18, her independence is framed as defiance. Later, after marriage, her decision not to change her surname is questioned. In midlife, her ambition and bold self-expression are again scrutinised. Each moment is met with sharp retorts that challenge social expectations and reinforce the campaign’s central message: personal expression should not be subject to public approval.
With Fashion ki Adalat 2.0, Myntra is attempting to broaden last year’s conversation from defending individual fashion choices to questioning the impulse to judge them altogether.
“Self-expression is often met with unsolicited scrutiny,” said Myntra head of social media marketing and creator ecosystem Monalisa Panda. “Through this campaign we wanted to spotlight that reality and celebrate individuality across life stages.”
Created and produced by Ideaz Farm, the film was directed by Yash Danak, with creative direction by Katya Mohan and Rishi P Ekta Taak and Prasanna Shetty served as producers, while P Kalyani Sunil handled cinematography.
The campaign forms part of Myntra’s wider push to position fashion and beauty as tools of personal identity and self-expression for younger consumers across India.
