Brands
Castrol India names V Kaushik Vedula as VP of Marketing
MUMBAI: Castrol India has roped in marketing veteran V Kaushik Vedula as its new vice president marketing, with effect from 2 February 2026, adding fresh momentum to the lubricants major’s leadership team.
Vedula will join the company’s management committee and take charge of its integrated marketing engine, spanning brand building, media strategy and consumer research. In short, he will be the man fine tuning how Castrol speaks to drivers, partners and an increasingly digital audience.
Welcoming the appointment, Castrol India Limited interim CEO Saugata Basuray, said the brand was at an inflection point. With media habits shifting gears and new sales channels accelerating change, Vedula’s experience in digital-first businesses and consumer engagement would help Castrol stay ahead of the curve while remaining rooted in technology-led innovation.
Vedula brings over 20 years of experience across consumer goods, fast moving durable categories and digital ventures. Most recently, he served as vice president marketing at Emami, shaping brand and business strategy across multiple portfolios. Prior to that, he built and scaled a digital product business at Quess Corp and also ran his own B2B2C venture for seven years. His earlier stints include roles at Procter and Gamble and Nokia, where he worked across brand management, category growth, consumer marketing and multi-channel sales.
Calling Castrol a brand he has long admired, Vedula said the evolving mobility landscape presents a chance to sharpen relevance while staying anchored in engineering excellence. He added that he looks forward to working with the team to help power the next phase of the company’s growth.
With a steady hand on the marketing wheel, Castrol appears set to rev up its engagement strategy for the road ahead.
Brands
Radio City names Brijesh Magoo as national brand solutions head
Former Ishq FM programming lead to drive creative and revenue strategy
MUMBAI: Radio City India has appointed Brijesh Magoo as national head for brand solutions, strengthening its creative and content-led offerings as it looks to deepen advertiser engagement.
Magoo steps into the role after a brief stint as consultant for creative solutions at Radio City, where he worked on shaping integrated brand propositions. In his new position, he will lead the network’s creative solutions arm, focusing on building branded content, driving revenue opportunities and enhancing client partnerships.
He brings with him over a decade of experience across radio programming, content strategy and creative leadership. Most recently, he served as national programming head at Ishq 104.8 FM, where he led content strategy and programming initiatives at a national level.
During his time with Ishq FM, Magoo held multiple leadership roles, including national creative lead and head of programming, as well as programming head for Mumbai. His work spanned content development, audience engagement and format innovation, helping shape the station’s identity in a competitive radio landscape.
Prior to this, he spent six years at Red FM, rising from executive producer to assistant programming head, where he honed his skills in creative direction and on-air content strategy. He also had a brief stint as head of copy at Jack in the Box Worldwide, adding an agency perspective to his portfolio.
Magoo is an alumnus of Mudra Institute of Communications Ahmedabad, where he specialised in creative communications, and holds a degree in management studies from University of Mumbai.
His appointment signals Radio City’s continued focus on content-driven brand solutions, where storytelling and advertising increasingly go hand in hand. As audio platforms evolve beyond traditional broadcasting, Magoo’s blend of programming and creative expertise could help the network tune into new growth frequencies.
