MAM
BCCI hands Tata WPL 2026 ceremonies to Laqshya Media
MUMBAI: Cricket’s newest queens are getting the royal treatment. Fresh from conquering the world, India’s women cricketers return home to find their domestic league transformed into something between a festival and a fortress of celebration. The Board of Control for Cricket in India (BCCI) has handed Laqshya Media Group the keys to the Tata Women’s Premier League 2026 (WPL 2026) , tasking the advertising outfit with turning 22 matches into 22 reasons to party.
This is no ordinary season. The tournament marks India’s first major cricketing event since the women’s team lifted the ICC Women’s World Cup in 2025. Laqshya, which has been making noise in the out-of-home advertising world since 1997, plans to ensure that victory echoes through every stadium and street corner in the country.
The opening ceremony features Jacqueline Fernandez. The closing bash belongs to Yo Yo Honey Singh. In between, expect drone shows, laser arrays, live brass bands and mid-innings concerts at every single match. Laqshya calls it “high-frequency engagement”. Others might call it sensory overload, but it beats the usual stadium muzak.
Beyond the boundaries, Laqshya is plastering cities, state capitals and airports with WPL branding. The aim? Drag women’s cricket out of the sports pages and into daily life, where young women might actually see themselves in the game.
“India is a country where sport is not just watched; it is deeply felt,” says Laqshya Media group chairman and managing director Alok Jalan. He promises “meaningful, scalable sporting experiences” that will outlast this season. Whether India’s appetite for cricket spectacle can match its appetite for cricket remains to be seen.
For now, the world champions are coming home. And someone’s rolled out a very large, very loud red carpet.
Brands
Origen Realty names Preeti Rai as president- sales & strategy
Veteran hire signals push into Gurugram market with growth ambitions
GURUGRAM: Origen Realty has appointed Preeti Rai as president for sales and strategy, as the company gears up to enter the competitive Gurugram property market.
The move brings in a seasoned industry hand with over two decades of experience across residential and commercial real estate. In her new role, she will lead the company’s sales operations and go-to-market strategy, with a focus on building a strong foothold in Gurugram and driving early momentum.
Origen Realty management said the appointment marks a key milestone in its expansion plans. Origen Realty management said the hire will help sharpen execution and strengthen the company’s sales-led growth strategy as it steps into a new market.
Preeti Rai said, “I look forward to being part of Origen Realty at a pivotal stage in its journey and contributing to building a strong presence in the Gurugram market.”
Before joining Origen Realty, she served as senior vice president for sales and marketing at Elan Group. Her career also includes stints at major developers such as DLF Universal Ltd, Today Homes and Infrastructure, Paras Buildtech Pvt Ltd and Ambience Infrastructure Ltd, where she built expertise across channel sales, leasing, and end-to-end deal execution.
Known for her focus on strategy and team leadership, Rai is expected to play a central role in shaping Origen Realty’s market positioning and sales ecosystem in the region.
As Gurugram’s real estate market continues to attract fresh investments and new entrants, Origen Realty’s latest leadership hire signals its intent to compete with a clear, sales-driven playbook.
