iWorld
Swipe Right for Substance Elli AvrRam Joins Truly Madly as Its New Face
MUMBAI: In a dating economy built on swipes and split-second judgements, a familiar face is asking users to slow things down. Actor Elli AvrRam has been announced as the brand ambassador and face of Truly Madly, marking a collaboration that nudges modern matchmaking away from surface-level scrolling and towards more considered connections. The association brings together pop culture visibility and digital dating at a time when relationship fatigue is as real as app fatigue.
AvrRam’s appointment is positioned around relatability rather than glamour. Known for her candid public persona and unfiltered social presence, she enters the partnership as someone willing to speak openly about the confusion, expectations and contradictions that define dating in the algorithm age. “In a world where we are constantly swiping and scrolling, it’s important to ask ourselves what does love really mean to us?” she said, striking at the heart of how dating apps are increasingly being questioned by their own users.
The actor also acknowledged the emotional complexity of finding a genuine match today, pointing to the overload created by social media narratives and external opinions. She noted that while the search for alignment can be overwhelming, meaningful connections often arrive unexpectedly. The comment echoes a wider sentiment among young daters who are reassessing pace, intent and emotional clarity in digital relationships.
For AvrRam, love is less about instant chemistry and more about what lasts beyond the first impression. She describes it as companionship, growth and the freedom to be unapologetically oneself, imperfect and honest included. It is a perspective that aligns with Truly Madly’s stated focus on intent-driven matchmaking rather than casual swiping.
As dating platforms compete not just on features but on philosophy, the partnership signals a subtle shift in tone. In an industry crowded with choice, the message here is less about finding more matches and more about finding the right one. And in today’s dating culture, that may be the boldest move of all.
iWorld
Prime Video unveils biggest India originals slate yet
Nearly 55 titles across languages signal deeper push into films, series
MUMBAI: Prime Video is turning up the volume on Indian storytelling, unveiling its largest-ever Originals slate at the ‘Prime Video Presents’ showcase, with close to 55 series and films spanning languages, genres and formats.
The new lineup, which stretches across Hindi, Tamil and Telugu, signals a clear intent: go bigger, go wider, and meet audiences wherever they are watching, whether on streaming screens or in cinemas. Alongside Originals, the platform also announced a fresh theatrical slate under Amazon MGM Studios, marking a deeper step into the big-screen business.
Among the headline acts is The Revolutionaries, a large-scale drama from Nikkhil Advani starring Bhuvan Bam and Rohit Saraf. The slate also features Matka King with Vijay Varma, Raakh starring Ali Fazal and Sonali Bendre, and Lukkhe, which marks rapper King’s acting debut. Adding a genre twist is Vansh – The Kalyug Warriors, positioned as India’s first homegrown Hindi superhero series for streaming.
Familiar favourites are also making a return, with new seasons of Farzi, Panchayat, Call Me Bae, Dupahiya, Dahaad and The Traitors in the pipeline, reinforcing the platform’s bet on established franchises.
Regional storytelling gets a notable push. Highlights include a Telugu adaptation of The Traitors hosted by Teja Sajja, the drama Guvvala Cheruvu Ghat, and Tamil titles such as Exam and returning seasons of Vadhandhi and Inspector Rishi.
The slate also opens new creative partnerships. Hrithik Roshan’s HRX Films steps into streaming with Storm and Mess, while Alia Bhatt’s Eternal Sunshine Productions backs Don’t Be Shy. Production houses including Excel Entertainment, Tiger Baby Films and The Viral Fever further deepen the creative bench.
On the theatrical front, the platform is lining up five films, including Raftaar starring Rajkummar Rao and Keerthy Suresh, VIBE directed by Kunal Kemmu, Dilkashi with music by A. R. Rahman, Nayyi Navelli featuring Yami Gautam, and Kuku Ki Kundli starring Wamiqa Gabbi.
According to Prime Video India director and head of Svod business Shilangi Mukherji, India remains central to the platform’s global growth, ranking among its top markets for new subscribers. She noted that nearly two-thirds of users watch content in more than four languages, underlining a growing appetite for diverse storytelling.
Prime Video India director and head of originals Nikhil Madhok, said the new slate reflects a continued push towards bold, culturally rooted narratives with global appeal.
In short, Prime Video is not just adding titles, it is widening the lens. From small-town dramas to superhero sagas and cinema-ready spectacles, the message is simple: more stories, more voices, and far more ways to watch them.
