Brands
Back to the root: OneVeda reboots ayurveda for a modern age
NEW DELHI: Spicing things up by going back to the roots, OneVeda has entered India’s crowded wellness space with a clear promise: make Ayurveda trustworthy again.
Launched in New Delhi on 12 January 2026, OneVeda is a contemporary Ayurvedic wellness brand with an old-school soul. Its mission is simple yet ambitious: to cut through the clutter of overhyped wellness products and bring back faith in authentic, results-driven Ayurveda, tailored for modern life.
Founded on the belief that the problem with wellness today isn’t choice but credibility, OneVeda positions itself as a bridge between ancient Ayurvedic wisdom and modern scientific validation. “People have access to countless wellness products, but very few truly work,” said co-founder Mr Sahil Sonigra at the launch. “The issue isn’t variety, it’s authenticity. We wanted to rebuild trust by staying true to traditional formulations while validating them through science.”
Guided by its philosophy, “Rooted in Nature, Perfected by Science,” OneVeda works closely with Ayurvedic doctors and research experts to develop its formulations. Herbs are ethically sourced from certified farms, and every ingredient is rigorously tested for purity, potency and safety, a reassurance in a market often driven more by marketing than medicine.
The brand’s debut portfolio includes Ayurvedic wellness supplements for vitality, immunity, and balance; therapeutic oils for stress relief and rejuvenation; and skin and body care essentials focused on visible, holistic results. Thoughtfully designed for everyday routines, the products aim to make self-care feel less like an indulgence and more like common sense.
In an industry where “natural” is often a buzzword, OneVeda is keen to stand for transparency and integrity. “We’re not just selling products,” Mr Sonigra added. “We’re building a movement to re-establish Ayurveda as a credible, modern science, accessible, effective and relevant.”
Looking ahead, the brand plans to expand into clinically backed Ayurvedic nutraceuticals targeting daily vitality, skin health and immunity. It is also developing a digital wellness platform offering personalised Ayurvedic guidance, bringing holistic living to users with clarity rather than complexity.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
