iWorld
Kali Sayak Mukherjee named head of creative marketing at Prime Video
MUMBAI: Prime Video has elevated Kali Sayak Mukherjee to head of creative marketing for Apac and ANZ, handing him one of the most expansive creative mandates in the streaming giant’s global network.
Starting January 2026, Mukherjee will oversee creative marketing and production across India, South East Asia, Australia, New Zealand and Japan. It is a role that blends storytelling with scale, and one that marks a significant step up after more than six years shaping Prime Video’s creative voice in India.
Announcing the move, Mukherjee struck a characteristically reflective note, calling the opportunity both humbling and exciting. An electrical engineer by training who once wondered if he could write copy, he now finds himself steering international creative teams across diverse cultures and markets. He likened the experience to his two year old discovering a ball pit, curious, energetic and all in.
During his tenure in India, Mukherjee played a key role in building Prime Video’s cultural footprint through content led ideas across series and sports. Colleagues credit him with marrying sharp creative instinct with a deep understanding of audiences, a combination that helped Prime Video stand out in a crowded streaming landscape.
Mukherjee was quick to acknowledge the teams and leaders who shaped his journey, from his India based creative colleagues to mentors across Amazon and Prime Video who backed his growth. He also thanked senior leadership for trusting him with a wider canvas and a bigger brief.
With 2026 just underway, Mukherjee is already clear on one thing. The work begins now. And if his career so far is any indication, the next chapter promises ideas that travel well across borders, screens and cultures.
iWorld
Prime Video unveils biggest India originals slate yet
Nearly 55 titles across languages signal deeper push into films, series
MUMBAI: Prime Video is turning up the volume on Indian storytelling, unveiling its largest-ever Originals slate at the ‘Prime Video Presents’ showcase, with close to 55 series and films spanning languages, genres and formats.
The new lineup, which stretches across Hindi, Tamil and Telugu, signals a clear intent: go bigger, go wider, and meet audiences wherever they are watching, whether on streaming screens or in cinemas. Alongside Originals, the platform also announced a fresh theatrical slate under Amazon MGM Studios, marking a deeper step into the big-screen business.
Among the headline acts is The Revolutionaries, a large-scale drama from Nikkhil Advani starring Bhuvan Bam and Rohit Saraf. The slate also features Matka King with Vijay Varma, Raakh starring Ali Fazal and Sonali Bendre, and Lukkhe, which marks rapper King’s acting debut. Adding a genre twist is Vansh – The Kalyug Warriors, positioned as India’s first homegrown Hindi superhero series for streaming.
Familiar favourites are also making a return, with new seasons of Farzi, Panchayat, Call Me Bae, Dupahiya, Dahaad and The Traitors in the pipeline, reinforcing the platform’s bet on established franchises.
Regional storytelling gets a notable push. Highlights include a Telugu adaptation of The Traitors hosted by Teja Sajja, the drama Guvvala Cheruvu Ghat, and Tamil titles such as Exam and returning seasons of Vadhandhi and Inspector Rishi.
The slate also opens new creative partnerships. Hrithik Roshan’s HRX Films steps into streaming with Storm and Mess, while Alia Bhatt’s Eternal Sunshine Productions backs Don’t Be Shy. Production houses including Excel Entertainment, Tiger Baby Films and The Viral Fever further deepen the creative bench.
On the theatrical front, the platform is lining up five films, including Raftaar starring Rajkummar Rao and Keerthy Suresh, VIBE directed by Kunal Kemmu, Dilkashi with music by A. R. Rahman, Nayyi Navelli featuring Yami Gautam, and Kuku Ki Kundli starring Wamiqa Gabbi.
According to Prime Video India director and head of Svod business Shilangi Mukherji, India remains central to the platform’s global growth, ranking among its top markets for new subscribers. She noted that nearly two-thirds of users watch content in more than four languages, underlining a growing appetite for diverse storytelling.
Prime Video India director and head of originals Nikhil Madhok, said the new slate reflects a continued push towards bold, culturally rooted narratives with global appeal.
In short, Prime Video is not just adding titles, it is widening the lens. From small-town dramas to superhero sagas and cinema-ready spectacles, the message is simple: more stories, more voices, and far more ways to watch them.
