Brands
Cottonworld announces the launch of ‘Be Comfortable With Uncomfortable’
Mumbai: Cottonworld, a brand synonymous with comfortable clothing, has announced the launch of the second part of the comfort trilogy titled ‘Be Comfortable with Uncomfortable’. It is an eloquent homage to the pursuit of authenticity and the art of embracing one’s true self. This film is a testament to the courage to find tranquillity within life’s uncertainties, a resonating celebration of one’s collective journey towards self-discovery and empowerment.
Directed by Pulp India creative director Gautam Kohli, this new brand film sheds light on the overall essence of the brand that revolves around simplicity and comfort.
Speaking about this new brand film for which actor Rahul Khanna has lent his voice said, “I am honoured to have voiced this ode to the courage of finding amity within adversity. This film is a celebration of the journey to self-assurance that resonates deeply with me and countless others. Together, we champion the glory that comes from being comfortable in one’s own skin.”
“Saying hello to the comfort within discomfort is a profound journey we’re unveiling. This is the second chapter in our comfort trilogy, a dedicated exploration of finding solace in one’s skin. For 36 years, our commitment has been unwavering: natural fabrics that echo our ethos. Committed, resolute, and passionate about delivering comfort through clothing. Our devotion remains unwavering in bringing the essence of comfort closer to our cherished audience.” said one of the owners of Cottonworld, Lavin Lekhraj.
Speaking about the inspiration around the film, Kohli said, “Embracing comfort amidst discomfort is a triumph in itself. This film, ‘Be Comfortable with Uncomfortable’, marks the second instalment of Pulp India’s comfort trilogy for Cottonworld, a tribute to the art of feeling at ease in one’s own skin. It celebrates the amazing individuals from every life path finding solace in authenticity, in being themselves.”
Cottonworld is simplicity – however, simplicity achieved through a complexity of thought and design. Inspired by nature, all garments at Cottonworld are made using only comfortable & breathable natural fibres like cotton, linen, modal & bamboo. Since its inception, this has been the brand’s pledge.
Cottonworld’s philosophy is to enrich customers’ lives with simple, high-quality, comfortable clothing. The brand’s long-term pledge is to reduce the environmental impact of its daily business activities, to help achieve sustainable growth for society, and to make the world a better place through its business and products.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
