e-commerce
Ezeepay tops Rs 100 crore as digital payments go rural in UP
MUMBAI: Digital payments are no longer just an urban habit. Ezeepay has crossed Rs 100 crore in transaction value in Uttar Pradesh, powered by a surge in adoption across rural and semi urban pockets of eastern UP.
Districts such as Gorakhpur, Basti, Gonda and Balrampur are leading this quiet digital revolution, signalling a growing comfort with cashless services in tier three and tier four markets. For many residents, digital finance is no longer a novelty but a daily convenience.
To mark the milestone, Ezeepay hosted a meet in Gorakhpur, bringing together partners, merchants and field teams. The focus was simple: listen closely, understand local challenges and fine tune solutions for the ground reality.
Ezeepay’s model centres on taking banking services to the doorstep. Through its network of Ezeepay Mitrs, local retailers trained as digital banking touchpoints, customers can access Aeps services, cash withdrawals, balance enquiries, domestic remittances and bill payments without travelling long distances to a bank branch. The result is saved time, lower costs and rising trust.
“Crossing Rs 100 crore in Uttar Pradesh is more than a number,” said the Ezeepay founder and CEO. “It reflects the dedication of our on ground teams, partners and Mitrs who make digital finance work for everyday India. Events like the Gorakhpur meet keep us rooted in the grassroots and aligned with our mission.”
With a merchant first, people first approach, Ezeepay focuses on onboarding and supporting local retailers while creating employment opportunities within the regions it serves.
As digital payments steadily move beyond city limits, Ezeepay’s growth in eastern UP shows how technology, when built for the masses, can turn small towns into big contributors to India’s cashless journey.
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
