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Local lines, global stars as WPL faces pop up on Mumbai locals
MUMBAI: When the daily commute throws up a googly, even seasoned Mumbai travellers take note. In mid-January 2026, commuters aboard Mumbai’s local trains spotted a quiet but striking visual shift inside women’s compartments where a familiar emblem was reimagined to feature Indian cricketers Harmanpreet Kaur and Amanjot Kaur.
Both players appeared wearing Mumbai Indians jerseys, aligning with the ongoing Women’s Premier League, where they are currently representing the franchise. Notably, the placement carried no brand logos, slogans or remembered campaign lines leaning instead on recognition, timing and cultural context.
The choice of women’s compartments added an extra layer of relevance. Rather than algorithm-led targeting or screen-based segmentation, the message met its audience through shared physical space and routine travel, an everyday setting where visibility feels organic rather than imposed.
For media and marketing watchers, the sighting signals a subtle shift in how sports personalities and brands inhabit public spaces. The emphasis appears to be moving away from explicit promotion towards cultural placement allowing commuters to connect the dots themselves, without being told what to see or feel.
Mumbai’s suburban trains, among the city’s most habitual and unglamorous environments, are defined by repetition and predictability. That is precisely what made this appearance stand out. In a space where nothing usually changes, a quiet visual cue did and in doing so, turned a routine ride into a moment of cultural recognition.
MAM
Ember Cookware appoints Amit Singh as chief of supply chain
10-year veteran to lead operations as brand scales across D2C, quick commerce and retail.
MUMBAI: Ember just handed its supply chain the perfect seasoning because when your cookware is non-toxic and non-stick, the operations behind it better be fast and flawless. Ember Cookware has appointed Amit Singh as chief of supply chain and Services, bolstering its leadership team at a pivotal growth phase. Singh brings over a decade of experience in supply chain strategy, operations and large-scale network buildouts.
He began his career at Singapore-based retail giant Giant Hypermarket before joining Pharmeasy in 2015, where he played a foundational role in building and scaling its pan-India supply chain across B2B and B2C channels. At API Holdings, he later led supply chain operations for North India, managing end-to-end execution across complex, multi-city networks.
In his new role, Amit will oversee Ember’s complete supply chain and service ecosystem including sourcing, manufacturing coordination, logistics, last-mile delivery, post-purchase support and workforce development. His mandate focuses on building cost-efficient, resilient operations that shorten fulfilment times, strengthen inventory management and deliver a consistently high-quality consumer experience as the brand expands nationally.
Ember Cookware co-founder & CEO Siddharth Gadodia said, “Supply chain is where growth either holds or breaks. As we scale across channels and geographies, we need operations that are efficient, resilient, and built for speed, without ever compromising on the consumer experience. Amit has done this before, at real scale.”
Ember Cookware co-founder & CMO Himanshi Tandon added, “As we scale, supply chain efficiency becomes as important as product and brand. Amit’s mandate is to build the operational foundations that make our promise consistent at scale.”
Amit Singh commented, “Ember is building something genuinely different, a category-defining brand with a clear purpose and the ambition to match. I’m looking forward to building supply chain infrastructure that doesn’t just keep pace with growth, but enables it.”
The appointment forms part of Ember’s broader push to deepen leadership across key functions as it invests in its Innovation Lab, proprietary material technologies and operational backbone to support national expansion.
In a kitchenware world where non-stick promises are easy but delivery is hard, Ember isn’t just cooking up products, it’s cooking up an operation that keeps every promise sizzling from factory to fork.
